Feature
On-Demand Stores
Launch a branded e-commerce store for every client, team, or program. Pick a template, add your catalogs, connect your domain, and go live — no developers needed.
Why on-demand stores matter
Every merch program needs a storefront. Whether it's a corporate client ordering branded gear for new hires, a sports team selling fan merchandise, or an event running a pop-up shop — they all need a place for shoppers to browse, personalize, and order. Brikl lets you spin up a store in minutes, not weeks.
Unlimited
Stores per account
7+
Templates (and growing)
Custom
Domain support
Minutes
From setup to live
Set up a store in minutes
Creating a new store starts with the basics — give it an address, add contact information, choose a store owner, and configure payment settings. The guided setup flow walks you through each step so nothing gets missed.
- ✓Custom or default store address
- ✓Contact information for the store
- ✓Assign a store owner from your team
- ✓Industry code and marketing promo code support
- ✓Payment method configuration
Choose a template
Pick from seven ready-made store templates — with more being added regularly. Each one is designed for different use cases. The template wizard shows a live laptop preview of each design so you know exactly what your shoppers will see before you commit.
- ✓Seven professionally designed templates — more coming
- ✓Live laptop preview for every template
- ✓Guided wizard: Setup → Catalogue → Template
- ✓Switch templates any time without losing content
Customize everything
Once your store is live, the settings page lets you fine-tune every detail. Upload a hero banner, update contact information, and connect your own custom domain — all from one place.
- ✓Upload a custom hero banner image
- ✓Connect your own domain name
- ✓Update store contact information any time
- ✓Switch between template designs
- ✓Preview before publishing changes
Manage catalogs inside every store
Each store has its own dashboard showing all assigned catalogs. See item counts, who created each catalog, when it was last updated, and toggle catalogs on or off with a single switch. Edit your store or preview it live — right from the top bar.
- ✓Toggle catalogs on or off with a single switch
- ✓See item counts, creator, and last update per catalog
- ✓Edit Store and Preview your store buttons always visible
- ✓Load more catalogs as the store grows
Built for distributors who run multiple programs
One store per client
Spin up a dedicated store for each client account. Every store has its own URL, branding, catalog selection, and contact details.
Custom domains
Connect your client's domain or a subdomain of your own. The store looks like their branded site — no mention of Brikl visible to shoppers.
Toggle catalogs on and off
Assigned a seasonal catalog that's no longer relevant? Toggle it off without deleting it. Turn it back on when the season returns.
Template-first design
No design skills required. Pick a template, upload a banner, and you have a professional storefront. Change templates without losing products.
Multi-store management
Run dozens of stores from one account. The store selector in your dashboard lets you switch between stores instantly.
Preview before go-live
Preview exactly what shoppers will see before making any store live. Check products, branding, and layout in real time.
How distributors use stores
Corporate merch programs
Set up a branded store for a corporate client where employees can order branded gear — hoodies, polos, bags — on demand. No minimum orders, no inventory risk.
Example: A tech company needs a store for new-hire welcome kits. Spin it up, load three catalogs (apparel, drinkware, accessories), and share the link with HR.
Team and sports stores
Create a store for a sports team where fans or players can order personalized jerseys, hats, and accessories. Add names and numbers at checkout.
Example: A youth soccer league needs a store per team — 12 stores, same template, different logos and roster names.
Event pop-up shops
Launch a temporary store for a conference, trade show, or fundraiser. Go live before the event, close it when it ends.
Example: A non-profit runs a two-week fundraiser with branded merchandise. Open the store, link it to their website, and shut it down after the event.
Dealer and rep programs
Give independent reps or dealers their own storefront where their customers can order directly. Each rep gets a unique store URL.
Example: A distributor with 50 independent reps creates a store per rep — each with a personalized domain and curated product selection.
From zero to live store — in four steps
Create the store
Enter store details — name, address, contact information, and payment settings. Assign a store owner from your team.
Pick a template
Choose from seven professionally designed templates — with more being added. Preview each one on a laptop mockup before selecting.
Add catalogs
Assign product catalogs to the store. Toggle catalogs on or off as programs change. Each catalog brings its products, pricing, and decoration settings.
Customize and go live
Upload a hero banner, connect a custom domain, preview the store, and publish. Share the URL with your client or embed it on their website.
Build your product catalogs
Stores need catalogs. Curate products from the marketplace, control pricing visibility, and assign catalogs to any store.
Explore Catalog ManagementConfigure every product
Before a catalog goes live in a store, design decoration locations and configure every variant in the product setting table.
Explore the Design ToolSee it in action
Watch how to create an on-demand store in Brikl from start to finish.
Launch your first store today
Pick a template, add your catalogs, and go live in minutes. No developers, no hosting, no hassle.