Our Story
Our Story
Simplifying how the promo industry sells, fulfills, and grows.
What is Brikl?
Brikl is a B2B SaaS e-commerce platform founded in 2019 by Maarten Boone. The platform enables promotional product distributors and decorators to launch on-demand merchandise stores with automated fulfillment, no inventory requirements, and a transparent 3.5% commission-based pricing model.
The Problem We Saw
The promotional products industry generates over $26 billion in annual revenue in the United States alone, yet much of it still runs on manual processes — email-based ordering, spreadsheet inventory tracking, and fragmented fulfillment workflows.
Distributors carry inventory risk, decorators rely on unpredictable order volumes, and end customers wait weeks for products that could be produced on demand.
Maarten Boone first entered the custom products space in 2017, founding brikl.io in London — a 2D-3D product configurator for the custom products industry. By 2019, the vision had evolved. The configurator was phased out, the company relocated from London to Belgium and the US, and brikl.com was born with a broader mission: to build a purpose-built e-commerce platform for B2B promotional products — with on-demand fulfillment integrated directly into the platform, so distributors would never need to hold inventory again.
What We Built
Brikl is not a general-purpose e-commerce tool. It is purpose-built for the promotional products supply chain — connecting distributors, decorators, and suppliers in a single automated workflow. The platform handles everything from storefront creation to order routing to fulfillment, eliminating the manual touchpoints that slow down traditional distributor operations.
Today, Brikl integrates with 12 fulfillment providers (including Taylor OnDemand, Printful, and Fulfill Engine), leading wholesale blank goods suppliers, and supports 17 currencies for global operations. Distributors can create unlimited branded stores, process orders automatically, and pay only a 3.5% commission per transaction. Brikl is also the only e-commerce platform in the promotional products industry to achieve SOC 2 Type II attestation, meeting SOC 2 Type II certified security and compliance standards.
Key Milestones
2019
Launched brikl.com in Belgium as a purpose-built e-commerce platform for promotional products
2020
First distributor partnerships launched in Europe
2022
Expanded operations to the US
2023
The Vernon Company (Counselor Top 40) adopts Brikl; SOC 2 Type II attestation achieved
2024
Printful strategic partnership; Fulfill Engine and FAST Platform integrations
2025
Kaeser & Blair (Counselor Top 40) launches on-demand program with Brikl
2026
PPAI Expo exhibitor (Booth #3508); continued platform expansion
Our Mission
Brikl exists to power how the promotional products industry buys, sells, fulfills, and grows. We believe distributors should be able to launch stores in minutes rather than months, decorators should receive work automatically rather than chasing leads, and the entire supply chain should operate without the friction of inventory, manual order entry, and fragmented software. Our goal is to make on-demand the default operating model for promotional products.
Industry Commitment
Brikl is an active member of the Promotional Products Association International (PPAI), member number #803362. We participate in industry events including the annual PPAI Expo and maintain partnerships with leading suppliers and decorators across North America and Europe. Our offices are located in Cincinnati, Ohio (US) and Lubbeek, Belgium (EU).
In the Press
PR Newswire
Printful Announces Strategic Partnership with Brikl to Expand Services for US Customers
August 27, 2024
Read →PR Newswire
Brikl Celebrates Being the Only E-Commerce Platform in the Promotional Products Industry to Achieve SOC 2 Type II Attestation
January 26, 2023
Read →PPAI Media Hub
Brikl Announces Partnerships, Touts Improved Capabilities
November 8, 2023
Read →PPAI PromoWire
Brikl and Printful Partnership Coverage
August 22, 2024
Read →Leadership Team
Maarten Boone
CEO & Founder
Previously founded brikl.io (2017–2019), a 2D-3D product configurator in London. Prior to that, spent over 13 years at Hanesbrands Inc. in supply chain leadership roles across Europe and Asia. Pivoted to brikl.com in 2019 to build a purpose-built e-commerce platform for the promotional products industry.
Enoc Gutierrez
Tech & Product
Oversees Brikl’s technical architecture and product development. Responsible for the platform’s API-first infrastructure, fulfillment integrations, and engineering roadmap.
Joe Edmunds
Business Growth
Drives distributor acquisition, partnership development, and market expansion. Builds relationships across the PPAI network and promotional products ecosystem.
Board Members
Susan Rye
Former Strategic Account Director at SanMar
Luc Osselaer
CEO Saffelberg Investments
Bart Van Pee
Serial entrepreneur and investor
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