Feature · Sell
Know what the shopper pays before you issue the code
Brikl discounts are coupon codes for your stores, with the arithmetic on screen. A five-step checklist gets one live, a live breakdown shows exactly what a shopper ends up paying, and codes go out in bulk by email. You only pay for what’s redeemed.
Getting to live
Five steps, and it tells you which one you skipped
A coupon that doesn’t work is worse than no coupon — you find out from the person who couldn’t use it. So the record keeps a checklist, marks each step done, and says how many are left. The finish line is stated in plain words: the coupon redeeming at checkout.
Set the amount
A fixed amount off, or a percentage of the eligible total — with the common percentages one click away.
Choose what it discounts
Product items, shipping, taxes, or any combination of the three. This is the decision most coupon tools don't give you.
Generate the batch of codes
One code, or thousands. Every code starts with the checkout code you chose, so a campaign is recognisable at a glance.
Link a store it redeems in
A discount with no store linked can't be redeemed anywhere. Link one or several.
Switch it on
Active means redeeming at checkout now. Off holds it as a draft, fully configured, until you want it.
“Switched on, but not redeemable yet”
A discount can be active and still have a gap — no codes generated, no store linked. Rather than looking fine and failing at a shopper’s checkout, the record says so, names the missing step and links straight to where it’s fixed.
See the math
What the shopper pays, and how it got there
Every discount carries a running total for a sample order — what the shopper pays, and how much came off. Open the math and the whole waterfall unfolds, one line per step, with a running balance beside it.
- 1Items in the cart
- 2Plus shipping
- 3Minus any coupon already on the order — this one stacks after it
- 4Minus the coupon off items
- 5Minus the coupon off shipping
- 6Plus sales tax, charged on the full item price
- 7Minus the coupon off taxes
Which is how a coupon that looks like ten percent turns out to take a different amount off depending on what it applies to — and why seeing it before you issue a thousand codes is worth something.
How it redeems
Six rules a shopper has to meet
Each one is a setting you make and a sentence the record reads back to you — so what you configured and what a shopper experiences are never two different things.
Discount
Whether it comes off the whole order or only part of it, and by how much.
Sales tax
Tick taxes and tax is charged on the full price and then covered by the coupon; leave it unticked and tax follows the discounted price. Two very different outcomes, stated plainly rather than discovered at reconciliation.
Qualifies
A minimum items subtotal, a minimum item count, or no minimum at all — in which case every cart qualifies.
Runs
A start and end date, or always on, in which case it redeems for as long as the status is active.
Per code
How many times a single code works before it stops. One redemption is the strict case; unlimited is the open one.
With others
Whether a shopper can stack this coupon with another on the same order, or whether it's one coupon per order.
Codes & recipients
One code, or one each for a thousand people
A count of one keeps the plain checkout code — the kind you print on a card. Raise the count and you get a batch, every code beginning with that same checkout code so the campaign stays recognisable. Then paste a column of email addresses straight from a spreadsheet, or import a file, and each recipient is sent their own.
Codes are fixed once created
The checkout code is chosen when the discount is created and never changes afterwards, because shoppers may already be holding it. Redeemed codes stay redeemed.
A code per store, if you want one
Each code can be tied to exactly one of the linked stores, with the count applied per store — which is how a multi-client program stays separated.
Pay for what's redeemed
There's no pre-payment and no balance to top up. A code that is never used costs nothing.
Everything else on the record
Discounts open beside the list, the way every record in Brikl does — the list stays where it is, and a pager steps through them.
Used in
Every store the coupon redeems in, with a link to each store's record. None linked means it can't be redeemed anywhere — and unlinking affects new orders only, not ones already placed.
Configuration
The internal name customers never see, the checkout code, the value and type, and what the coupon applies to.
People
Whether the discount is general or scoped to one customer, and who on your team owns it.
Settings & activity
Duplicate it to start a new campaign from the same configuration, or archive it to stop redemptions — reversibly. The activity timeline records who changed what, and when.
And the list reads like the rest of the platform
Status, type, value, uses, redemptions, the customer it belongs to, its owner and when it last changed — every discount on one row, scoped to whichever accounts you are working on.
Creating one is two picks — the stores it redeems in, then a percentage or a fixed amount. The code is generated and it’s held as a draft until you switch it on. See Create from anywhere.
What distributors actually use them for
A coupon is the simplest way to let someone spend without handing them a budget to manage.
Rewards & recognition
Issue a code per employee or member. Only the ones actually redeemed cost anything.
New-hire packs
A code in the welcome email, redeemable against the company store, with a limit of one use.
Gifting
A fixed amount off for a client or a partner, scoped to the store you want them shopping in.
Purchase-order stores
Codes tied to an approved buyer or a department, with redemption tracked against them.
Seasonal promotions
A percentage off with a start and an end date, which stops on its own.
International programs
A per-store code, so the same campaign runs across several storefronts without the codes crossing over.
What it connects to
Wallet
Store credit and gift cards — a balance a shopper spends down, where a coupon is a single discount at checkout.
Wallet→2Upcharges & fundraisers
The other direction: margin, fees and set-asides added to every line rather than taken off.
Fundraising→3Stores
A discount redeems in the stores it's linked to — the store record lists everything selling and everything redeeming.
Stores→Frequently asked questions
What can I use Brikl coupons for?
How do I know a coupon is actually ready to use?
Can I see what a shopper will actually pay?
Does the coupon come off the tax as well?
Can I issue a different code to every recipient?
Can two coupons be used on the same order?
Can I limit how many times a code is used?
Can a coupon be scoped to one customer?
Can I reuse a discount I've already set up?
Can I change the code after shoppers have it?
Issue your first codes today
No credit card, no subscription. 3.5% when you make a sale.