Setting up a MicroStore

Brikl was designed for effortless use, which is why setting up a MicroStore can be done in just a few minutes. Follow our step-by-step guide below to start your selling journey.

Table of contents

  1. Add a MicroStore
  2. Duplicate a MicroStore
  3. Search a MicroStore
  4. Filter MicroStores
  5. Sort MicroStores
  6. Enter store information
  7. Tax exempt
  8. Catalog

  9. Set store availability 
  10. Content
  11. Personalization
  12. Fundraising
  13. Fees
  14. Payment
  15. Shipping
  16. Admin Portal
  17. Contact email
  18. Structure 
  19. Real-time deployment

The terms team store, group stores, microsites, and MicroStores may be used interchangeably throughout this article, but all refer to the same thing. Read more about this here.

Add a MicroStore

Go to your Dashboard > Sales Channels > MicroStores.  If no stores have been set up, start by clicking "Add New."

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Duplicate a MicroStore (clone)

Replicating a store allows you to create a brand new store along with your selected products. Read more here.

This feature can save you hundreds of hours a year when having to set up a store for a new team.

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Search a MicroStore

When you have hundreds of MicroStores to manage, having a powerful search, filter, and sort feature to find the store you want will save you a considerable amount of time.

You can:

  • Search by MicroStore name
  • Search by MicroStore internal name

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Filter MicroStores

You can also narrow down the list of MicroStores by using filters. 


Click the 'Filter' button. A drawer will open that allows you to filter by MicroStore status: Close, Open, Schedule, Inactive. You can select more than one status to filter. 

If the "inactive" status is selected as a filter, the search result will show MicroStores that have no cycle set.

To apply the filter, click "Apply".


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When a filter has been applied, you can remove the filter or clear all filters.Untitled (3)-1

As an admin, you can see a sales rep's MicroStores by using the filter on the MicroStores listing page. Simply put the sales rep's name in the filter, and you will see the stores they are managing.

Please note:

  • This filter will only be seen by admins
  • Other sales reps cannot use this filter as they will only see theirs


Sort MicroStores

Aside from searching and filtering, you can also sort by internal name, title, and last edited date.


Enter MicroStore information

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Information

Internal Name

The Internal Name is used as an internal reference (e.g., for reporting) and is never shown to customers.

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Name and headline

Ready to start selling? The first step is to enter a name and/or a headline for your team store.

  • The Name is shown to the customers on the MicroStore list page and in the browser's title bar. The name is also exposed in orders.
  • The Headline title is shown on the MicroStore page itself and can be a short headline. If the headline title is not set, it will fall back to the Name.

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Set up language options in 'Settings' to have them enabled under 'MicroStore Information.

Enter your introduction text

  • Introduce your team store and give your customers a bit of context on what you want them to do.
  • Introductory text can also be written in multiple languages.
  • As the image below shows, leaving some of the fields you've set up blank (these languages are specified in 'Settings,' located at the very bottom of your dashboard, on the left) will show an alert on the tab. This alert gives you a heads-up on the fields you've left blank. 
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  • You can use MarkDown styling to update the feel and look of your text.
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Markdown tip: Use "&nbsp" for a line break.

Enter a slug or custom URL

  • A slug or custom URL is the part of a URL that identifies a particular page on a website at-a-glance for users and search engines. In other words, it's the part of the URL that explains the page's content. For example, in the URL, team-usa is the slug.
  • A custom URL must be unique.

If the custom URL is not unique (i.e., if it has already been used elsewhere), the MicroStore will not be rendered or may point to a different page.

A custom URL cannot contain "/" at the end.

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Select your homepage URL

When you set up a team store, you can redirect the 'account or shop' logo in the header to either an internal or external link.


There are three options to configure this in the Dashboard:

1) If you want to redirect to the storefront homepage, you must leave the Homepage URL blank.

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2) If you want to redirect to the MicroStore homepage, you must fill in the Homepage URL with an absolute format like "https://storefront.domain" (starts with the https://).

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3) If you want to link to an external page, you must fill in the Homepage URL with an absolute format like "https://storefront.domain" (starts with the https://).

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Assign a MicroStore to a Storefront

A MicroStore must be assigned to a Storefront. 

⚠️ If no storefront has been assigned, the MicroStore cannot be launched and will not be visible to your customers.

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In the case of an ERP integration where specific data needs to be synced from Brikl, you can set up metadata fields. Metadata fields are customizable, must be defined on a MicroStore level, and are specific to your ERP. Contact Brikl Support if you want to integrate Brikl with your ERP system.


To provide your customers with support, let them know who to contact with their queries and feedback.

A contact email can be provided for every MicroStore: this can be a representative of a team, school, or organization.

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MicroStore example:



Tax exempt configuration for MicroStores

If you want to sell items without apply tax, you can enable the tax exempt feature.

Step 1: Go to Sales Channels > Microstores > Tax 

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Step 2: Turn on Tax Exempt toggle and confirm

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⚠️ In case you have integrated with either Taxjar or Avalara for automated tax calculation, the tax transaction will not be created on Taxjar or Avalara when tax exempt toggle is turned on.

MicroStore Catalog

We've consolidated all you need to know about your products, collections, and product packages under the MicroStore catalog tab.

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Catalog

Assign products

Search, filter, sort, and find the products you're looking for quickly and assign them to your MicroStore. Read more here.

Before you assign a product to a MicroStore, you must first create a product or import a product from a supplier.

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Assign collections

Collections are a way of grouping or sorting products. And assigning a collection to a team store makes it easier for customers to find your products. For example, set a collection to be men's or women's or for a particular team or group. 

Before you can assign a collection, you must first create a collection.

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Assign product packages

You can assign product packages to a group or team store. 

Before you can assign a product package, you must first create a product package.

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Everything you need to control and secure your store's visibility and security is under availability.

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Availability.

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Public or private?

A public store will be visible to all visitors and can be listed on a storefront homepage or a separate MicroStore listing page.

A private store will be hidden from view and can only be accessed with the link generated through the 'Share Link' button. 

Set a password

You can also set a password for your MicroStore. Customers that want to log in will have to enter a password first.

Set open and close dates

To ensure you have as much freedom to customize your store as you would a physical one, you can set opening and closing cycles for your store. Creating store cycles makes it easier for you to simply reuse your group store to create a new one.
Read more about that here


Ready to personalize the look of your store? Head to the 'Content' tab. This content view has all the features you need to personalize and customize your in-store experience. Consider this your creative hub where you can set the look and feel of your shop. Find out more about that here

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Content.

  • Color your team store header
  • Add team logos and banners
  • Add graphics, text, and videos



You can personalize add-on items and additional charges for your product in this tab. Find out more about that here

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Personalization.


Setting fundraising options gives your customers the opportunity to donate directly to the store's chosen charities or causes. Find out more about it here

Note: The most common use case is to set fundraising fee on a cart item level. Fundraising is seldom (if ever) set on a cart level.

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Fundraising.

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You can now set fees, e.g., for processing or management, within your team or group stores. The advantage of this is that setting a fee gives you the opportunity to pass on charges you may incur on your side to customers. Find out more about it here.

Note: The most common use case is to set fees on a cart level. Fees are seldom (if ever) set on a cart item level.

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Fees.

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All Brikl-supported payment methods rely on Stripe to process transactions. You can assign payment methods to a specific MicroStore. The assigned payment methods will overwrite the default account payment method. See more about setting up your payment gateways and payment methods here.

Go to Dashboard > Sales Channels > MicroStores > (Select a MicroStore) > Payment.


Shipping rates are what you charge your customer to have their goods delivered in addition to the costs of the products in their cart. Read more about how to set them here

Go to Dashboard > Sales Channels > MicroStores > (Select a MicroStore) > Shipping.

Admin portal

Allow coaches, sales reps, and other team representatives to have real-time access to MicroSTores can help streamline operations. Read more about that here

Go to Dashboard > Sales Channels > MicroStores > (Select a MicroStore) > Admin Portal.

Contact email

You can funnel and define which contact email you want to use for different purposes. And just like the payment configuration described above, setting your contact email works at an account level but can be overridden at the MicroStore level. Read more about that here.
Go to Dashboard > Sales Channels > MicroStores > (Select a MicroStore) > Email.


For easier reporting and logistics when it comes to fulfilling orders, you can assign a structure. 

Go to Dashboard > Sales Channels > Microstores > (Select a MicroStore) > Structure.

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Larger teams may require members to select either an activity or a division or a sports club may offer different sports and may have clubs in different cities.

Assigning a structure allows members who place an order to be assigned the correct activity and division to create an easier fulfillment process. Read more about that here

Real-time deployment

MicroStore changes can be made and viewed in real-time.

This means that all MicroStore pages, such as MicroStore homepages, product, and collection pages, will show the most recent data at all times - deployment is not required.

MicroStores are automatically published depending on the opening cycles you've set.

Simply click on the share link to either view your team store or share it with your customer.

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When sharing a store link, make sure each of the languages has been set up.

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If you fail to define a custom URL, the store link will not open, and the below message will appear.