Fitness studios & gyms
Branded gear your members wear.
Brikl runs an always-on store for gyms and fitness studios, so members order branded apparel and gear on demand and every item is produced per order. No inventory to carry, no sizes to guess, no reorders to manage — the store just stays open.
What your store looks like
A branded storefront on your own web address, live in minutes. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.
See live store examples →Sound familiar?
Inventory ties up cash
Racks of shirts in the front room are money you can't use.
You guess the sizes
Order for the average member and disappoint the rest.
Reorders are a chore
Popular items sell out and take weeks to restock.
Merch isn't your job
Running a shop on the side pulls focus from coaching.
What you sell
Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.
How they order
Members open the store, pick their size and color, and check out. Each order is produced on demand and shipped to them, so nothing sits on a rack and nothing sells out.
Setting it up
Add your logo
Upload it once and Brikl makes it decoration-ready automatically — no artwork fee before you've sold anything.
Pick the range
Choose performance apparel, hoodies, bottles and bags from the marketplace. Listing a full size run costs nothing, because nothing is stocked.
Set your prices
Decide what each item sells for and what the gym makes on it. There's no print run to price around.
Put the link where members are
Your booking app, your member emails, a QR code at the front desk. Orders ship to members directly, so the front desk never becomes a stockroom.
When people order
New member onboarding
A joining member can order a shirt in their own size on day one, rather than waiting for a size that was never ordered.
Challenges and programs
A six-week challenge gets its own shirt, produced only for the people who sign up for it.
Competitions and events
Team gear for a competition day is ordered per athlete, without committing to a box of spares.
January
Intake spikes and so does demand for gear. Nothing sells out, because nothing was stocked in the first place.
3.5% per transaction. Nothing else.
No setup fee, no subscription, no inventory. You only pay when you make a sale.
See full pricing →A rack of stock vs. a store
Quantities and prices here are illustrative. The 3.5% is Brikl's actual fee.
- Bulk buy: 60 shirts at $22
- $1,320 spent up front
- Actually sold in the quarter
- 34 shirts
- On demand: the same 34 shirts
- $748, as members order
- Brikl's fee (3.5%)
- $26.18 total
The bulk buy commits the gym's cash before a single member has chosen a size, and whatever doesn't sell stays on the rack. On demand, the gym spends nothing up front and the 26 shirts nobody wanted were never made.
Before you open a store
Sport apparel
Performance tops, training gear and what each fabric takes for decoration.
Read the guide →Order windows vs always-on
Why a gym store is usually better left open than run in bursts.
Read the guide →Bottles & drinkware
Branded bottles and tumblers, produced per order.
Read the guide →How a store is built
The store editor, and what a live storefront includes.
Read the guide →