Case Study
Yoga 6: How Multi-Logo Customization Increased Average Order Value by 50%
A national yoga franchise turned its basic merch store into a self-service design experience — and saw average purchases jump from 2 shirts to 3+.
50%
AOV Increase
3+
Avg Shirts per Member
2 min
Per Product Setup
Zero
Guidance Needed
Company Profile
Company
Yoga 6
Industry
Fitness / Wellness
Use Case
Employee and Member Merchandise Store
Brikl Plan
Launch (Full Service)
Audiences
Employees + Retail Members
Store Setup
2 minutes per product (first build)
The Challenge
Yoga 6 runs a national franchise with both employees and retail members who purchase branded merchandise. Before using Brikl, their merch store offered standard decorated apparel — shoppers picked a shirt color and got whatever logo was pre-assigned. Average purchases sat at around 2 shirts per member, and employee uniforms all looked the same.
The franchise wanted to boost engagement with their merch program and give both employees and members more ownership over what they wore — without adding complexity to the ordering or fulfillment process.
The Solution
Shopper Experience
Self-Service Design
Using Brikl's multi-logo, multi-placement product customization, Yoga 6 transformed their merch store into a self-service design experience. Shoppers need no guidance beyond “go in and order two shirts” — the interface does the rest:
- ✓Choose their shirt color
- ✓Select decoration placement (left chest, full back, sleeve, etc.)
- ✓Pick which logo they want at each location
- ✓Add additional decoration locations — each priced automatically
- ✓See a full 3D preview of their custom shirt before purchasing
Distributor Benefit
Automated Revenue
The entire experience happens on the product page. No design tools, no back-and-forth with a decorator. The shopper builds a custom shirt in under a minute, and the order routes automatically to the decorator for on-demand production. Most shoppers are adding additional locations beyond the minimum — driving incremental revenue with zero effort.
- ✓Each extra decoration location carries a markup
- ✓Most shoppers voluntarily add extra locations
- ✓Orders route automatically — zero manual touchpoints
- ✓On-demand production — no inventory risk
The Results
📈
50% AOV Increase
Average member purchases increased from 2 shirts to 3+ shirts, attributed solely to the customization feature.
🎨
Never the Same Twice
With multiple logos, placements, and colors to choose from, you'll never see two employees wearing the exact same combination — even though they were given no guidance beyond “order two shirts.”
💰
Incremental Profit
Most shoppers voluntarily add extra decoration locations, generating incremental profit per order — with zero added operational complexity.
How Fast It Came Together
2 min
Per product on first store build — selecting blanks, uploading logos, configuring placements and pricing
1 min
Per product on subsequent stores — reusing catalog items, logos, and decoration configurations
Full Service
Brikl builds the store for the distributor — the client only provides logos and approves the final result
“We just tell employees to go in and order two shirts. No other guidance. And you'll never see two employees wearing the exact same combination.”
— Yoga 6 feedback to their distributor
Key Takeaways
Customization Drives AOV
Multi-logo customization directly drives higher average order values. When shoppers can build something unique, they buy more.
Zero Guidance Required
The shopper experience is intuitive enough that employees need no instructions beyond “order two shirts” — the store guides them through the rest.
Works for Both Audiences
The feature works equally well for employee uniform programs and retail/member stores — same store, different experiences.
Revenue, Not Just Procurement
The store became a revenue driver, not just a uniform procurement tool — additional decoration locations generate incremental profit with zero inventory risk.
Ready to boost your average order value?
See how Brikl's multi-logo customization can transform your merch program into a revenue driver.