How Kaeser & Blair Empowers 300+ Independent Reps with On-Demand Stores

The Challenge

Kaeser & Blair is one of the largest promotional product dealer groups in the United States, operating a network of 300+ independent sales representatives. Each rep manages their own client relationships, builds their own business, and sells branded merchandise to companies of all sizes.

The challenge: how do you give 300+ independent reps the ability to offer on-demand company stores to their clients — without forcing each rep to manage their own payment processing, tax compliance, decorator relationships, and fulfillment logistics?

Traditional approaches required either heavy centralization (HQ does everything) or fragmentation (each rep figures it out alone). Neither scaled. K&B needed a model that kept reps independent while removing the operational complexity that prevented them from offering e-commerce to smaller clients, fundraisers, and quick-turn needs.

The Solution

Brikl's Launch plan with its Merchant of Record model gave K&B a way to scale on-demand stores across the entire rep network without adding operational burden to any party. Brikl acts as the legal seller and payment processor, managing all financials, tax compliance, and fulfillment coordination — so reps can focus entirely on selling and client relationships.

Reps maintain full control of their stores, product selections, pricing, and customer experience. K&B HQ retains program-wide oversight with all reps onboarded under the HQ account as sub-organizations. Each party receives regular payouts aligned with their role — with zero operational or financial involvement required from HQ.

Unlocking New Revenue Streams

Before Brikl, many K&B reps couldn't justify the effort of setting up e-commerce stores for smaller clients or one-off needs. The operational overhead was too high relative to the revenue.

With Brikl's on-demand model, reps can now launch stores for use cases that were previously too complex to service:

• Smaller clients who need a handful of branded items but don't justify a bulk order
• Fundraisers with built-in coupon and fundraising tools
• Quick-turn needs where speed matters more than volume
• Employee stores for clients who want ongoing, self-service branded merchandise

Access to Thousands of Products

K&B reps access Brikl's integrated supplier marketplace, which includes top suppliers and decorators — Printful, Koozie Group, Vantage, Rupt, Blue Generation, Fulfill Engine, FAST Platform, and more. Reps can also upload their own third-party products for self-fulfillment, giving them complete flexibility over their product catalogs.

Real-time cost-of-goods data from decorators means reps always know their margins before setting retail prices. No guesswork, no surprises.

Launch Stores in Minutes

Reps can set up a fully branded on-demand store in as little as 20 minutes. Select products from the marketplace, apply logos, set pricing with custom markups, and share the store link with the client. Fundraising tools, coupon codes, and multi-language support are built in.