Case Study
How a global, multi-brand dealership group eliminated inventory risk while handling both bulk seasonal orders and year-round individual ordering — a pattern also used by hotel chains like Marriott.
14+
Dealership Stores
5-9x/yr
Bulk Orders
70-240
Units per Bulk Order
3 Brands
Subaru, Toyota, VW
Company
Global Auto Dealership Group (name withheld)
Industry
Automotive Retail (Global)
Use Case
Hybrid Bulk + Individual Ordering Across Multiple Brands
Brikl Plan
Launch (Full Service)
A distributor manages branded merchandise for a global auto dealership group spanning multiple brands — 14 Subaru stores, plus Toyota and Volkswagen dealerships. The dealerships need two things simultaneously:
Traditionally, bulk ordering meant the distributor purchasing blanks upfront, sending them to a decorator, managing leftover sizes nobody needed, and absorbing spoilage. Individual orders between bulk cycles were impractical. This same challenge exists across many industries — hotel chains like Marriott run the same pattern, ordering 5 to 9 times per year with quantities ranging from 70 to 240 units per order.
Bulk Ordering
The dealership manager receives a discount coupon code. When placing the seasonal bulk order (70-240 units), they apply the coupon for better per-unit pricing. The order still processes on-demand — every item is produced individually and shipped directly. This coupon-driven company store pattern is what the top selling stores from top distributors on the Brikl platform have in common.
Individual Ordering
Between bulk cycles, employees access the same store and order branded merchandise as eaches — one polo, one jacket, whatever they need. No minimums, no waiting.
The hybrid bulk + individual ordering model isn't unique to auto dealerships. The same coupon-driven company store pattern powers top-performing stores across the Brikl platform:
14+ stores, 3 brands, bulk seasonal orders of 70-240 units plus year-round individual ordering.
Brands like Marriott follow the same pattern — ordering 5-9 times per year with quantities of 70-240 units per order cycle.
Any organization with multiple locations, seasonal demand spikes, and year-round uniform needs benefits from this model.
All dealership stores running on a single platform across Subaru, Toyota, and Volkswagen brands — managed from one dashboard.
5-9 bulk orders per year processed without upfront inventory investment. Zero leftover sizes, zero spoilage, zero surplus.
Employees order individually year-round between bulk cycles. Coupon system replaces traditional PO workflow — simpler for everyone.
On-demand fulfillment makes bulk ordering risk-free — no more buying blanks upfront or absorbing spoilage costs, even at 240 units per order.
The top selling stores from top distributors on the Brikl platform are all coupon-driven company stores — this model consistently outperforms.
The same store handles both bulk and individual ordering, eliminating the need for separate workflows or systems.
Auto dealerships, hotel chains, and multi-location enterprises all benefit from the same hybrid ordering pattern — proving it scales across industries.
See how Brikl can handle bulk and individual ordering from a single on-demand platform — with zero inventory risk.