How to get started with BRIKL team stores?

Learn how to setup team stores with BRIKL software. Businesses can setup online microsites for sales to events, teams, clubs, schools or organizations

Christophe Leroy
November 4, 2020

What are team stores (microsites)?

Businesses can setup online microsites for sales to events, teams, clubs, schools, companies or organizations. Microsites are also referred to as team stores, popup stores, brand stores, club shops, corporate stores or temporary stores. In this online guide, we will mostly be referring to the concept of Team Stores.

A team store can be as simple as a listing page of products or can include multiple content pages with text, video and graphics. A team store can run on any domain name, including your existing domain name, a subdomain name or an external domain name. Team stores can be standalone sites (separate from your online store), or can be part of your online store.

Team stores have unique functionality like password protection, open and close dates, special reporting features and communication panels.

How can a team store benefit my business?

Team stores can act as a dedicated online shop when selling to organizations, brands, teams and groups. You can post a team's unique design, with special pricing and discounts, and allow members of that team to access the store. Once a team store has been setup, members of a team can make purchases, and have the option of different payment methods as an individual or as a group.

Setting up a a team store in the BRIKL Dashsboard


Enter a Title for your team store:

  • You can enter a title in multiple languages. Languages must first be setup in the Settings tab.

Enter an Introduction Text:

  • The Introduction Text will appear in your team store, below the banner.
  • You can enter an Introduction Text in multiple languages.

Enter a Slug:

  • A slug is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it's the part of the URL that explains the page's content. In the example ‘briklshop.com/team-usa, team-usa is your slug.
  • BrikL automatically generates a slug for each new team store based on the information you enter. For example, if you enter “Team USA”, its slug will become “team-usa”.
  • A slug must be unique

Important: if the slug is not unique (i.e. it has already been used elsewhere) the product page will not be visible (product/collection/package/groupstore)

Activate “Enabled

  • In order for a team store to appear in your storefront, it first needs to be enabled. Team stores that are not enabled will not be visible.

Select your Privacy Setting

  • You can select either Private or Public
  • A public store will be visible to all visitors. Public stores will be listed on a team store listing page. A private store will be hidden, and can only be navigated to if you have the URL link.

Select your Integration Setting

  • If you want the team store to run on your own domain name, you must select 'Internal team store'. In case you want to run the team store on a different domain name (for instance, your customer or distributor domain name), you must select "external team store'.
  • An Internal Store will be linked to your main domain. For example, briklshop.com/team-usa. An Internal Store will also carry the same header/footer.
  • An External Store will be a new domain. It can  carry a different header/footer.

Copy a team store

  • You can copy a team store, along with the products that you select. Copying team stores saves you hours of time when having to setup a store for a new team.


You can drag-and-drop an image (or upload from your computer) to a team store to update the logo and banner/cover.


You can add a personalization option to a team store. Personalization options will be applied to products that have personalization enabled. To enable personalization on a product level, visit the Product tab. A personalization option can for example be a name or a number. A surcharge can be added to a personalization option.


You can assign products to a team store. Before you assign a product to a team store, you must first create a product.


You can assign collections to a team store to make it easier for customers to find your products.  Before you can assign a collection, you must first create a collection.

Product package

You can assign product packages to a group/team store.  Before you can assign a product package, you must first create a product package.


Team store customers will use this information to know whom to contact in case of questions. For each team store a dedicated contact person is required. This can be a representative of a team, school or a organization


You can set a Password for your team store. Customer that want to login, will have to enter a password first.


You can set the branding by defining the color of the header. This will overwrite the default store header color. Color must be defined in HEX.

Opening Time

You can set the open/close dates for your store. A customer can browse a store that is closed, but you cannot checkout.


Larger teams may require their members to select either an activity or a division for easy reporting and logistics later on. For example, a sports club may offer different sports and may have clubs in different cities. When their members place an order it is important that they select the correct activity and division so that the products can be easily distributed and delivered later on.


You can set the shipping settings for a team store. This will overwrite the general shipping settings of the BRIKL main online shop.

Communication panels

You can generate a link, set its validity (from/until) and share with team leaders. Team leaders can see limited store information on who has placed an order and how much has been ordered in total.

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