# Brikl — Complete Platform Reference

> Brikl is a B2B commerce platform that automates the end-to-end sales process for promotional product distributors and decorators. Build branded on-demand merch stores, route orders to integrated fulfillment partners, and manage everything from one dashboard — no inventory, no minimums. Distributors and decorators are the primary audience; businesses and organizations — schools, sports clubs, gyms, nonprofits, companies, and creators — can also use Brikl directly, either self-serve or matched with a trusted distributor partner. Founded in 2019 by Maarten Boone. PPAI Member #803362. SAAC Member #273189. PromoStandards Member. SOC 2 Type II Compliant.

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## What Brikl Does

Brikl enables promotional product distributors to build unlimited branded e-commerce stores for their clients. Each store connects to a centralized supplier marketplace with 8,000+ products from 190+ wholesale brands across 12 fulfillment partners. Orders are fulfilled on demand — no inventory, no minimums, no manual order routing. Brikl acts as Merchant of Record on the Launch plan, handling payment processing, sales tax calculation, collection, and filing across all US jurisdictions.

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## For Distributors

Brikl gives promotional product distributors five core capabilities from one platform:

1. **On-Demand Stores** — Launch fully branded, client-specific storefronts in minutes using pre-built templates. Each store supports custom domains, unique product catalogs, coupon codes, fundraising options, multi-logo customization, and personalization. Unlimited stores, users, and organizations. Every product available as eaches with no minimums, plus bulk ordering with discount coupon codes for volume buyers.
2. **Shareable Presentations** — Share interactive product catalogs with clients before they commit. Collect feedback and turn selections directly into orders or full online stores. Replaces PDF catalogs, sample kits, and email threads.
3. **Direct Ordering** — Self-service purchasing for clients. Supports both individual orders and bulk purchasing. Distributors can issue discount coupon codes for volume buyers.
4. **API-First Integration** — Connect existing storefronts or order management systems via API and webhooks. Sync inventory and pricing in real-time, route decorated orders automatically. You remain the Merchant of Record.
5. **Multi-Distributor / Decorator Network** — Manage separate teams, brands, and client relationships from one account with unlimited sub-organizations. Bring in your own decorators, connect regional reps and affiliates.

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## For Decorators

Brikl offers decoration shops two paths:

**Path 1: Fulfill orders for distributors** — Join Brikl's fulfillment network and receive automated on-demand production jobs from distributor storefronts. Each order includes complete decoration specifications — artwork files, placement instructions, product SKUs, and shipping details. No manual intake, no back-and-forth. Register your decoration capabilities (screen printing, embroidery, DTG, DTF, heat transfer, sublimation, UV printing, engraving, and more) to receive matching orders.

**Path 2: Run your own stores** — Set up branded online stores for your own clients — corporate merch programs, team stores, fundraising campaigns. Stock them with your own decorated products. Need products beyond your capabilities? Pull in items from other decorators on the platform. You set the retail price and keep the markup. Brikl handles production routing automatically.

**Three-step onboarding**: (1) Connect your production capabilities, (2) List your products on the marketplace or your own account, (3) Start growing — receive automated orders, set up stores, or both.

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## For Businesses & Organizations (Direct)

Distributors and decorators are Brikl's primary audience, but businesses and organizations increasingly use Brikl directly — schools, sports clubs, gyms and fitness studios, nonprofits, companies, and influencers/content creators. There are two ways to start:

- **Self-serve** — Create a free account, browse the marketplace, build your own branded store, and start selling. You manage everything yourself, with no inventory and no minimums.
- **Work with a distributor partner** — Prefer to have someone run the store for you? Contact Brikl and we'll connect you with a trusted promotional products distributor in your area who manages it on your behalf.

Either way the store runs on your own domain and branding, orders are produced on demand, and there are no upfront costs. See the Branded Stores hub and the audience-specific pages (schools, sports clubs, gyms, nonprofits, corporate, creators) for details.

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## How It Works

Six steps from product selection to customer delivery:

1. **Browse the Marketplace** — Access 8,000+ products from 190+ brands across 12 fulfillment partners. Filter by category (apparel, hard goods, drinkware, bags), decoration method (DTG, embroidery, screen print, sublimation, and more), or supplier. Every product available as eaches — no minimum order quantities.
2. **Build Your Catalog** — Pull products into a custom catalog for your client. Set your markup percentage or fixed price per item. Platform defaults to 50% markup; most distributors use 70–80%. Real-time COGS visible before setting retail prices.
3. **Embellish Your Products** — Apply logos to every product. Choose decoration methods and logo placement locations (left chest, back, sleeve, front). Upload artwork to your logo library. Brikl generates 3D mockups automatically.
4. **Launch Your Store** — Turn your catalog into a live store in minutes. Choose from pre-built templates. Add banner images, set categories, configure checkout (credit card, coupon codes, or both). Multi-language and multi-currency out of the box. Share the store link and you're live.
5. **Customer Shops & Orders** — Customers see real-time 3D product previews. Multi-logo placement and personalization (names, numbers, initials, custom text, roster imports) enabled at checkout. Multi-logo placement drives higher average order values.
6. **Automated Fulfillment** — Routing engine sends each order to the correct fulfillment partner based on product type, decoration method, and shipping destination. Decorator produces and ships directly to the customer. Payouts on 1st and 15th of month via Stripe Express.

**Key differentiators**: No inventory risk (every order produced on demand), real-time margin visibility, multi-logo customization, 12 fulfillment partners (not locked into one).

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## Pricing

### Launch Plan — 3.5% per transaction
- Zero setup fees, no monthly subscription
- Brikl is Merchant of Record (handles payment, sales tax, chargebacks)
- Unlimited stores, users, and organizations
- Free first store build
- Stripe payment fees separate: 2.9% + $0.30 per transaction
- No payment fees on 100% coupon-only orders

### Enterprise Plan — Custom pricing
- Connect your own payment gateway (Stripe, Authorize.net)
- Connect your own tax software (TaxJar, Avalara, Vertex)
- Full control over supplier relationships
- Dedicated account manager
- Everything in Launch plus ERP, payment, and tax integrations

### Connect API — Custom pricing (add-on)
- Build catalogs on Brikl, run your storefront elsewhere
- Works with Launch or Enterprise
- API and webhooks for real-time data
- Same fulfillment routing as Brikl-hosted stores

### Store Build Services
- Simple: $99/store (20 items max, 2 logos)
- Advanced: $75/hour (2-hour minimum)
- Migration: FREE (recreate existing stores from another platform)
- First store build included at no cost

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## Supplier Marketplace

- **8,000+ products** from **190+ brands** across **12 fulfillment partners**
- **1 minimum order quantity** — no minimums on any product
- Real-time COGS (cost of goods sold) displayed on every product, including blank cost and decoration
- Smart bar holds selected products as you browse across categories
- Drag-and-drop products into catalogs

### Product Categories
- **Apparel**: T-shirts, polos, hoodies, sweatshirts, jackets, tank tops, long sleeves, youth sizes, performance wear
- **Headwear**: Baseball caps, trucker hats, snapbacks, bucket hats, beanies, pom-pom knits, visors
- **Bags & Accessories**: Tote bags, backpacks, duffel bags, laptop sleeves, phone cases, scarves, belts
- **Home & Kitchen**: Mugs, drinkware, aprons, cutting boards, coasters, blankets, pillows
- **Paper Print Products**: Business cards, flyers, brochures, stationery, labels, stickers, signage (via Taylor OnDemand)
- **Hard Goods & Electronics**: Phone cases, mouse pads, tech accessories, stickers, magnets, ornaments

### Decoration Methods Supported
DTG, DTF, Embroidery, Screen Printing, Sublimation, UV Printing, Engraving, Heat Transfer, Pad Printing, Laser Etching, Debossing, Vinyl, Dye Sublimation, Digital Print, UV DTF, Full Color — 12+ methods total.

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## Key Features

### On-Demand Stores
- Unlimited stores per account
- Pre-built professional templates
- Custom domain support (CNAME, SSL auto-provisioned)
- Toggle catalogs on/off per store without deleting
- Duplicate catalogs in one click
- Minutes from setup to live
- Switch templates without losing content
- Multi-language and multi-currency out of the box

### Design Tool & Product Setting Table
- Configure every product from a spreadsheet-style table
- Assign logos per variant per decoration location
- Set up embroidery thread profiles per fulfillment partner
- Built-in design tool for decoration locations, logo placement, and non-apparel templates
- Multi-logo assignment per variant
- Automatic art file generation (no manual prep per order)

### Personalization
- Add names, numbers, initials, and custom text to any product
- Real-time visual preview for shoppers
- Distributors design templates; shoppers personalize at checkout
- Prefilled rosters for teams (CSV import)

### Business Cards
- On-demand business cards powered by Taylor OnDemand
- Shoppers personalize name, title, and contact details with real-time mockup preview
- 130lb premium stock, 8 finishes, quantity pricing from 10 cards

### Catalog Management
- Build curated product catalogs from the marketplace
- Share via link with control over pricing and embellishment visibility
- Duplicate entire catalogs with categories, color configs, and inventory settings
- Manage shared collections and private catalogs from one dashboard

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## Product Categories

Brikl publishes dedicated landing pages for high-intent product categories, each backed by specific supplier coverage in the marketplace:

- **[Tumblers & Drinkware](https://brikl.com/print-on-demand-tumblers)** — Stainless steel tumblers (10–40 oz), ringneck/skinny/copper/ION-plated/travel styles, sport-themed (football, basketball, softball, golf), wine glasses, ceramic mugs, CamelBak Eddy and Thrive water bottles. Suppliers: Fulfill Engine, Printful, Printify, Taylor OnDemand (stemless wine glasses), Koozie Group.
- **[Pet Products](https://brikl.com/pet-products)** — Pet bandanas (Port Authority cotton, Augusta Sportswear), bandana collars, jersey bandana bibs, laserable leatherette pet collars (15"/19"/27"), anodized aluminum pet tags, ceramic and stainless pet bowls (18 oz, 32 oz), all-over-print pet beds, pet food mats, Port Authority pet fleece jackets, Chelsea Teddy Bear plush. Suppliers: Fulfill Engine, Printful, Printify.
- **[Paper Print Products](https://brikl.com/paper-print-products)** — Premium business cards (Taylor OnDemand), die-cut/kiss-cut/round/square/bumper/holographic/transparent outdoor stickers, sticker sheets, greeting cards (8-pack), postcards (7-pack), framed vertical posters, garden flags, outdoor flags with rod pockets, pennants, die-cut magnets, yard signs (Taylor OnDemand, Printful), and laserable business card holders (Fulfill Engine).
- **[Home Goods](https://brikl.com/home-goods)** — Sherpa fleece blankets, throw pillow cases, beach/hand/bath towels, hardcover JournalBook notebooks, stretched matte canvas wall art, all-over-print aprons, glass cutting boards, scented candles, ceramic ornaments, bath mats. 290+ Home & Lifestyle SKUs from Fulfill Engine (broadest selection), Printful, Printify, USHA Mercantile, Fast Platform, Vantage Apparel.
- **[Sport Apparel](https://brikl.com/sport-apparel)** — Custom team apparel, performance tees, hoodies, warm-ups, headwear, polos, shorts/joggers, spiritwear. Brands: Augusta Sportswear, Holloway, Badger, Russell Athletic, Alleson, C2 Sport, Pacific Headwear, Nike (incl. Dri-FIT), Under Armour, Adidas, Sport-Tek, Champion, New Era, Richardson, Spyder, Columbia PFG, Port Authority, The North Face. No minimums; per-order name and number personalization on supported jerseys. Embroidery, screen print, sublimation, heat transfer, and DTG decoration.
- **[Toys & Plush](https://brikl.com/toys)** — Chelsea Teddy Bear plush in service dog, cat, and bulldog shapes; printable plush, mascot merch, puzzles, branded kids' apparel (toddler tees, infant onesies, bibs). Suppliers: Fulfill Engine, Printify.
- **[Electronics](https://brikl.com/electronics)** — Rupt premium tech (Duelix 5,000 mAh wireless powerbanks, Soundview 15W Bluetooth speakers with digital display), branded phone cases, AirPod cases, mouse pads, charging cables, audio peripherals. Decoration via laser engraving (premium colorfast on metal), UV print, pad print. Suppliers: Rupt, Fulfill Engine.
- **[Medical & Healthcare Apparel](https://brikl.com/medical)** — Cherokee Workwear scrub tops and pants, lab coats (long and short), coordinated branded apparel (polos, tees, outerwear) for non-clinical staff. Per-staff embroidery (practice logo, individual name, credentials, department). Private SSO-gated practice stores. Suppliers: Fulfill Engine, Vantage Apparel.

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## Fulfillment Partners

- **Printful Enterprise** — 1,000+ products live: apparel (AS Colour, Stanley Stella, Lane Seven, Champion, Comfort Colors), drinkware (Polar Camel, ORCA, CamelBak, Maars), home goods (blankets, pillows, ornaments, candles, wall art), bags, stickers, pet products, baby & kids, phone cases. Global print provider network across US, EU, UK, and Australia. Detail page: https://brikl.com/partners/printful-enterprise
- **Taylor OnDemand** — Paper print products and hard goods on demand
- **Fulfill Engine (by Stahls')** — Automated decoration and fulfillment
- Plus additional partners including Vantage, Rupt, STAHLS', and others (12 total)

### Fulfillment Details
- Full automation after checkout — no manual steps required
- Auto-routing by product type, decoration method, and destination
- Typical turnaround: DTG/DTF 2–5 days, Embroidery 3–7 days, Print products 3–5 days (plus shipping)
- Domestic orders typically 5–10 business days total
- Real-time order tracking with status stages (received, in progress, shipped)
- Self-fulfillment option available for distributors who decorate in-house

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## Payouts (Launch Plan)

- Payouts on 1st and 15th of month via Stripe Express
- **On-demand payout formula**: Order Total − COGS − Shipping Fee − Brikl Fee (3.5%) − Stripe Payment Fee (2.9% + $0.30)
- **Self-fulfilled payout formula**: Order Total − Brikl Fee (3.5%) − Stripe Payment Fee
- **Coupon orders**: If 100% coupon, no payment transaction; Brikl invoices distributor for COGS + Shipping + Tax + Brikl Fee (3.5% of pre-coupon total)
- Stripe Express setup required (verify identity, connect bank account)

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## Shipping & Tax

- Shipping varies by provider: Printful Enterprise rates are calculated per order (weight, dimensions, destination, carrier); Taylor OnDemand business cards ship at $8.99 first item + $3.99 each additional; all other providers use a flat rate ($9.95 first item + $1.00 each additional)
- International shipping available (rates and destinations vary by partner)
- **Launch plan**: Brikl handles tax calculation, collection, and filing as Merchant of Record across all US jurisdictions
- **Enterprise plan**: Connect your own tax software (TaxJar, Avalara, Vertex)
- **17 currencies supported**: USD, EUR, AUD, CAD, MXN, GBP, BRL, JPY, NOK, PLN, SGD, HKD, KRW, SEK, DKK, CHF, NZD
- Multi-currency conversions and localized tax (VAT, GST) handled automatically

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## Returns & Refunds

- All products made to order — non-refundable by default
- Damaged or defective items eligible for free replacement within 7 days of delivery (photo required)
- Print placement tolerance: 0.5 inch standard
- No returns for incorrect size/color/style ordered, change of mind, or wrong shipping address
- Refunds only for out-of-stock or discontinued items
- Order cancellation highly limited after placement

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## Security & Compliance

- SOC 2 Type II attestation (renewed annually)
- PCI DSS Level 1 compliant via Stripe
- TLS 1.2+ encryption in transit, AES-256 at rest
- Multi-factor authentication
- 24/7 monitoring, regular penetration testing
- Credit card data never stored (tokenized via Stripe)
- Data Processing Agreement available upon request

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## Case Studies

- **Vernon Company** — Counselor Top 40 distributor modernized operations with order entry and on-demand stores on Brikl
- **Kaeser & Blair** — 300+ independent reps launch on-demand stores using Brikl's Merchant of Record model
- **Yoga 6** — National yoga franchise used multi-logo customization to increase average order value by 50%
- **Auto Dealership Group** — Bulk seasonal orders and individual employee ordering from a single on-demand platform
- **Sports League Store** — Regional sports league launched 48 team-specific on-demand stores in one week
- **Franchise Merch Program** — 120-location franchise centralized branded merchandise ordering and enforced brand compliance
- **Surf Nation** — Multi-location youth soccer club uses multi-store landing page for chapter-specific stores with shared cart and catalog duplication
- **YMTUS** — How a marketing firm scaled smarter with on-demand stores
- **SnapMe + Tommy's Tees** — The new face of screenprinting sales
- **Big Frog** — Complex customization made simple
- **Printasaurus** — From two weeks to two days
- **Red Five Source** — Turning small jobs into scalable revenue

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## Branded Stores (End-Buyer Audiences)

Brikl is used directly by end-buyer organizations — not just through distributors or decorators. These audiences run their own branded on-demand merch stores on their own domain, with no Brikl branding visible to shoppers.

- **[Branded Stores Hub](https://brikl.com/branded-stores)** — Platform overview for schools, nonprofits, sports clubs, corporate teams, and gyms. 3.5% commission, no monthly subscription. Supports custom domains, multi-store management, sub-organization structure, fundraising margin controls, and 12+ decoration methods.
- **[Schools & Athletic Departments](https://brikl.com/branded-stores/schools)** — Spirit wear, athletic uniform, PTA fundraiser, booster club, and faculty stores. Each program runs its own store under one school account. Districts use Brikl's sub-organization structure to manage all schools from one login.
- **[Nonprofits & Associations](https://brikl.com/branded-stores/nonprofits)** — Always-on fundraising store on the nonprofit's own domain (not a campaign URL). Multi-chapter associations run a national store plus chapter sub-stores from one account. Revenue flows to the organization automatically at checkout.
- **[Youth & Club Sports](https://brikl.com/branded-stores/sports-clubs)** — Players order their own kit individually — no bulk order, no spreadsheet. Each team gets its own store; the club admin manages all from one dashboard. Supports sublimation, embroidery, DTG, screen print, and heat transfer.
- **[Corporate Company Stores](https://brikl.com/branded-stores/corporate)** — Permanent branded swag store for employees. New hire kits, anniversary gifts, event merch, customer gifting. Global fulfillment across US, EU, and Asia. Brand controls locked at store level; no off-brand orders possible.
- **[Fitness Studios & Gyms](https://brikl.com/branded-stores/gyms)** — On-demand member apparel with no inventory. Always-on store plus timed pre-order drops from the same account. Multi-location franchise structure supported via sub-organizations.
- **[Influencers & Content Creators](https://brikl.com/branded-stores/creators)** — Sell branded merch to an audience on your own domain. Set your price and keep the margin, or run percentage/flat kickbacks when a partner operates the store, and hand followers a launch coupon. No inventory, no upfront cost, order quantities from one.
- **[Corporate Merchandise Programs](https://brikl.com/corporate-merchandise)** — Employee swag stores and online company stores for employees, client gifting portals, and multi-location programs. Run by a promotional products distributor on Brikl with on-demand fulfillment and full brand control.

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## Branded Merch & Sustainability

- **[What Is Branded Merch?](https://brikl.com/what-is-branded-merch)** — Branded merch (branded merchandise) is the buyer's term for logo'd apparel, drinkware, bags, and gear — the same category the trade calls promotional products. This pillar page explains the difference, why buyer language matters for search, and why on-demand is the modern way to make branded merch. Links to the buyer-term audience pages.
- **[Sustainability](https://brikl.com/sustainability)** — Sustainable branded merch built on the on-demand model: producing only what's ordered eliminates overproduction and deadstock. No minimums, no landfill, plus eco-material product options and direct-to-recipient shipping.

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## Integrations

Brikl connects to the tax, payment, fulfillment, data, and ERP systems the promo industry runs on. See https://brikl.com/integrations

- **Tax management**: Avalara, TaxJar, Vertex
- **Payment gateways**: Stripe, Authorize.net
- **Decorator & fulfillment APIs**: Fast Platform, Fulfill Engine, Printful, Printify, Taylor OnDemand, Vantage, Koozie
- **Data layers**: PromoStandards, Distributor Central
- **ERP**: AccountPro, NetSuite
- Previously integrated: Microsoft Dynamics, FileMaker, SAP. On the roadmap: Shopworks, Odoo.

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## Platform Comparisons

- **Brikl vs OrderMyGear** — Enterprise platform vs commission-based e-commerce for promo distributors
- **Brikl vs commonsku** — E-commerce storefront vs CRM and order management (complementary tools)
- **Brikl vs Chipply** — Two online store platforms for promo with different strengths
- **Brikl vs MPower Promo** — Specialized storefront vs all-in-one promo software
- **Brikl vs MOQ1** — Entry-level on-demand platform vs a platform to scale — wider product range, more decoration methods, choice of decorator, and wholesale pricing
- **Brikl vs Shopify** — Why general commerce falls short for promo distributors
- **Brikl vs Printful** — Platform vs fulfillment provider (how they work together)
- **Brikl vs POD Platforms** — B2B merchandise platform vs consumer print-on-demand marketplaces
- **Brikl vs SquadLocker** — B2B platform vs team apparel solution — different customers and different models
- **Brikl vs Sendoso** — Merch platform built for the promo industry vs corporate gifting platform

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## Blog

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- [AI as the New Interface — For Those Who Want It](https://brikl.com/blog/ai-as-the-new-interface): For decades, using software meant learning where the buttons are. What changes when you can just say what you want — and why the screens still stay.
- [Everyone in Promo Is Using AI. Almost No One Is Using It Natively.](https://brikl.com/blog/ai-native-vs-bolt-on-ai-promo): Promo has adopted AI almost universally — and integrated it almost nowhere. Why bolt-on AI hits a ceiling, and what AI-native actually means for our industry.
- [The Hidden Cost Per Order in Promo and Merch](https://brikl.com/blog/hidden-cost-per-order-promo-merch): Most promo companies miss their real cost per order — the manual labor to make each order production-ready. Here's how to measure it, and what actually lowers it.
- [PPAI Is Embracing “Branded Merchandise”](https://brikl.com/blog/ppai-embraces-branded-merchandise): PPAI is moving the industry's language from 'promotional products' to 'branded merchandise,' and a 15,000-member Facebook group has already renamed itself to match. Here's what's changing — and why the word fits.
- [Branded Merch vs. Promotional Products: Why the Words You Use Decide Who Finds You](https://brikl.com/blog/branded-merch-vs-promotional-products): Buyers search for 'branded merch.' The industry sells 'promotional products.' That gap in language is quietly deciding who gets found — here's how to speak the buyer's term without losing the trade's.
- [Business Cards, On Demand: Adding Personalized Print to Your Merch Stores](https://brikl.com/blog/on-demand-business-cards-merch-stores): Business card programs have always been a separate, manual exercise. Now you can add personalized, on-demand business cards to the same store your clients already use for apparel and hard goods.
- [How Creators and Influencers Earn From a Branded Merch Store](https://brikl.com/blog/how-creators-earn-branded-merch-store): Your audience already wants to represent you. A branded merch store turns that into revenue — with no inventory, your own margin on every sale, and coupons to launch the drop.
- [Flat vs. Percentage: How to Run a Merch Fundraiser That Scales](https://brikl.com/blog/merch-fundraiser-flat-vs-percentage): A merch fundraiser can raise a set dollar amount per item — or a percentage of the price that scales with every sale. Here's when to use each, and how to run a drive that funds itself on demand.
- [One Store Per Department: Running Multi-Team Merch With Sub-Organizations](https://brikl.com/blog/department-stores-sub-organizations): Big organizations don't need one giant merch store — they need many small ones that stay on brand. Sub-organizations give every department its own store while central admins keep control.
- [Coupons That Actually Move Merch](https://brikl.com/blog/coupons-that-move-merch): A coupon code is more than a discount — it's a reason to buy now. Here's how to use percentage and fixed-amount coupons to launch drops, reward audiences, and clear seasonal merch.
- [Printful Enterprise's Full Catalog Is Now Live in the Brikl Marketplace](https://brikl.com/blog/printful-enterprise-catalog-integration-june-2026): Brikl launches its Printful Enterprise integration — 1,000+ on-demand products across apparel, drinkware, home goods, pet products, stationery, and more, now available directly inside every Brikl-powered distributor store.
- [The Case for a Permanent Employee Swag Store (Instead of Quarterly Bulk Orders)](https://brikl.com/blog/corporate-employee-swag-store-brikl): Most companies run branded swag through a combination of bulk orders, agency drops, and ad-hoc requests. A permanent branded store changes all of that — here's how corporate teams are using Brikl.
- [Gym Apparel Without the Inventory Risk: How Fitness Studios Are Running On-Demand Merch](https://brikl.com/blog/gym-apparel-store-no-inventory-brikl): Most gyms carry boxes of unsold shirts in the back room. Here's how fitness studios are switching to on-demand branded stores where members order what they want, when they want it.
- [How Nonprofits Launch a Branded Merch Store Without the Overhead](https://brikl.com/blog/how-nonprofits-launch-branded-merch-store): Most nonprofits run merch campaigns that open, close, and disappear. Here's how to run an always-on branded store that funds your mission without touching inventory.
- [Running a Club or Team Store Without Bulk Orders or Box Logistics](https://brikl.com/blog/running-club-team-store-brikl): Sports clubs have been running kit orders through spreadsheets and bulk orders for years. Here's how clubs are switching to on-demand stores where every player orders their own size.
- [Running Spirit Wear, Athletics, and PTA Stores on One Platform](https://brikl.com/blog/spirit-wear-athletics-pta-stores-one-platform): Most schools manage their spirit wear, athletic uniforms, PTA fundraisers, and faculty stores through a combination of spreadsheets, bulk orders, and separate vendors. There's a better way.
- [Why Personalization Matters for Promotional Product Distributors](https://brikl.com/blog/why-personalization-matters-for-distributors): Team stores, corporate programs, and school spirit shops all share one need: every item should feel like it belongs to the person wearing it. Without built-in personalization, distributors lose hours to spreadsheets, typos, and re-keyed orders. Here's why personalization belongs inside the product, not in an inbox.
- [What's New in the Brikl Marketplace: January → April 2026](https://brikl.com/blog/marketplace-growth-january-to-april-2026): The marketplace grew from 3,799 to 4,677 products between January and April 2026 — adding a new fulfillment partner and significant depth across apparel, drinkware, and tech.
- [How to Find Made-in-USA Products in the Brikl Marketplace](https://brikl.com/blog/state-of-made-in-usa-promo-marketplace): From American Apparel jersey tees to Cap America beanies, Bayside hooded sweatshirts to SOCCO crew socks — the Brikl marketplace carries an explicitly USA-made shelf you can curate for clients who require it.
- [The Fastest Way to Launch On-Demand Stores](https://brikl.com/blog/the-fastest-way-to-launch-on-demand-stores): From blank page to live, branded storefront in roughly 22 minutes — without inventory, without bulk minimums, and without writing a single line of code.
- [How to Find Sustainable Products in the Brikl Marketplace](https://brikl.com/blog/state-of-sustainable-promo-marketplace): From organic cotton to recycled polyester to bamboo and hemp — the Brikl marketplace carries sustainable products across four distinct categories. Here's how to recognise them and build a curated shelf for your clients.
- [Five Things Brikl Replaces for Distributors](https://brikl.com/blog/five-things-brikl-replaces-for-distributors): Order emails, artwork ping-pong, blank sourcing, invoicing, and sales tax — here's what goes away when you move to Brikl.
- [More Stores Should Mean More Revenue — Not More Work](https://brikl.com/blog/more-stores-more-revenue-not-more-work): Most distributors hit a ceiling — not because they run out of clients, but because every new store adds more admin. Here's how to break the linear scaling trap.
- [Hoodies, Business Cards, and Tumblers — in One Store](https://brikl.com/blog/mixed-stores-print-and-promo): Print and promo have been separate industries for over a century. Mixed stores — where a client orders apparel, print products, and hard goods from one storefront — are changing that.
- [On-Demand Isn't About Minimums — It's About Eliminating Every Manual Touchpoint](https://brikl.com/blog/on-demand-is-not-about-minimums): The industry equates on-demand with no minimums. But the real breakthrough is end-to-end automation — and the minimum of 1 is just a byproduct.
- [8 Features Every On-Demand Company Store Must Have in 2026](https://brikl.com/blog/8-features-company-store-must-have): A checklist of the capabilities that separate real on-demand store platforms from adapted e-commerce tools — based on what promotional product distributors actually need.
- [The Real Cost of Selling Promo: A Margin Breakdown](https://brikl.com/blog/real-cost-selling-promo-margin-breakdown): A transparent breakdown of what it actually costs to sell promotional products on-demand — with real numbers, real fees, and real profit margins.
- [What Is Print on Demand? A Complete Guide for Promotional Product Distributors](https://brikl.com/blog/what-is-print-on-demand): Print on demand lets distributors sell custom products without holding inventory. Here's how the model works and why it's reshaping the promo industry.
- [How to Build a Company Store That Employees Actually Use](https://brikl.com/blog/company-store-best-practices): Most company stores fail because they're treated as catalogs, not experiences. Here are the practices that drive repeat purchases.
- [The Complete Guide to B2B Merchandise Programs in 2026](https://brikl.com/blog/b2b-merch-programs-guide): Everything promotional product distributors need to know about building, managing, and scaling B2B merchandise programs for corporate clients.
- [Screen Printing vs. Embroidery vs. DTG: Choosing the Right Decoration Method](https://brikl.com/blog/decoration-methods-explained): A technical comparison of the six most common decoration methods in promotional products — when to use each and how they affect cost, quality, and turnaround.
- [How On-Demand Fulfillment Works in Promotional Products](https://brikl.com/blog/on-demand-fulfillment-explained): A step-by-step breakdown of the on-demand fulfillment process — from order placement to delivery — and why it's replacing traditional inventory models.
- [PPAI Expo 2026: What We Learned at Booth #3508](https://brikl.com/blog/ppai-expo-2026-recap): Key takeaways from PPAI Expo 2026 in Las Vegas — on-demand adoption is accelerating faster than anyone expected.
- [How to Scale One-Off Orders Without the Sourcing Headache](https://brikl.com/blog/how-to-scale-one-off-orders-without-the-sourcing-headache): Single-piece orders are where distributors lose money — sourcing, decoration, and shipping costs eat the margin. Here's how an on-demand network changes the unit economics.
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---

## Guides

- [Guides](https://brikl.com/guides): Reference material and best practices for distributors and decorators.
- [On-Demand Promo Guide](https://brikl.com/guides/on-demand-promo): Comprehensive guide to on-demand promotional products for distributors.
- [How to Launch a Company Store](https://brikl.com/guides/launch-company-store): Step-by-step guide to launching a branded store in 20 minutes.
- [Decoration Methods Explained](https://brikl.com/guides/decoration-methods): Complete reference for 12 decoration methods — DTG, DTF, embroidery, screen printing, sublimation, UV printing, and more.
- [Tax-Exempt & Non-Profit Stores](https://brikl.com/guides/tax-exempt-nonprofit-stores): How Brikl handles sales tax for exempt organizations — non-profits, schools, government entities, and wholesale accounts.

---

## Company

- **Founded**: 2019
- **Founder & CEO**: Maarten Boone (previously Hanesbrands supply chain)
- **Headquarters**: Cincinnati, Ohio (US) and Lubbeek, Belgium (EU)
- **Industry**: B2B SaaS, Promotional Products, Commerce
- **Memberships**: PPAI Member #803362, SAAC Member #273189, PromoStandards Member
- **Trademark**: Brikl® is a registered trademark of Brikl BV in the European Union
- **Careers**: Always interested in talented people — https://brikl.com/careers
- **Trusted by**: 500+ distributors including Vernon Company, Kaeser & Blair, BizGifter, Promo Dog

---

## Links

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- Home: https://brikl.com/
- Back-to-School Spirit Wear Stores, On Demand: https://brikl.com/back-to-school
- Back-to-School Store Launch Kit: https://brikl.com/back-to-school-kit
- Blog: https://brikl.com/blog
- Book a Meeting: https://brikl.com/book-your-demo
- On-Demand Branded Merch Stores: https://brikl.com/branded-stores
- Corporate Branded Merch & Employee Swag Store Platform: https://brikl.com/branded-stores/corporate
- Branded Merch Stores for Influencers & Content Creators: https://brikl.com/branded-stores/creators
- Custom Apparel Stores for Gyms & Fitness Studios: https://brikl.com/branded-stores/gyms
- Online Merchandise Store for Nonprofits: https://brikl.com/branded-stores/nonprofits
- School Spirit Wear & Custom Apparel Stores: https://brikl.com/branded-stores/schools
- Custom Team Stores for Sports Clubs & Leagues: https://brikl.com/branded-stores/sports-clubs
- Careers: https://brikl.com/careers
- Case Studies: https://brikl.com/case-studies
- Auto Dealership Group Case Study: https://brikl.com/case-studies/auto-dealership-group
- Big Frog Case Study: https://brikl.com/case-studies/big-frog
- Case Study: Multi-Location Franchise Merchandise Program: https://brikl.com/case-studies/franchise-merch-program
- Kaeser & Blair Case Study: https://brikl.com/case-studies/kaeser-blair
- Printasaurus Case Study: https://brikl.com/case-studies/printasaurus
- Red Five Source Case Study: https://brikl.com/case-studies/red-five-source
- SnapMe + Tommy's Tees Case Study: https://brikl.com/case-studies/snapme-tommys-tees
- Case Study: Regional Sports League On-Demand Team Stores: https://brikl.com/case-studies/sports-league-store
- Surf Nation Case Study: https://brikl.com/case-studies/surf-nation
- Vernon Company Case Study: https://brikl.com/case-studies/vernon-company
- YMTUS Case Study: https://brikl.com/case-studies/ymtus
- Swagsquatch + Yoga 6 Case Study: https://brikl.com/case-studies/yoga-6
- Brikl vs OrderMyGear, commonsku, Shopify & More: https://brikl.com/compare
- Brikl vs Chipply: https://brikl.com/compare/brikl-vs-chipply
- Brikl vs commonsku: https://brikl.com/compare/brikl-vs-commonsku
- Brikl vs MOQ1: https://brikl.com/compare/brikl-vs-moq1
- Brikl vs MPower Promo: https://brikl.com/compare/brikl-vs-mpower
- Brikl vs OrderMyGear: https://brikl.com/compare/brikl-vs-ordermygear
- Brikl vs Print-on-Demand: B2B Platform vs Consumer POD: https://brikl.com/compare/brikl-vs-pod
- Brikl vs Printful Enterprise: https://brikl.com/compare/brikl-vs-printful
- Brikl vs Sendoso: https://brikl.com/compare/brikl-vs-sendoso
- Brikl vs Shopify for B2B Merch: https://brikl.com/compare/brikl-vs-shopify
- Brikl vs SquadLocker: https://brikl.com/compare/brikl-vs-squadlocker
- Contact Brikl: https://brikl.com/contact
- Corporate Merchandise & Employee Swag Stores: https://brikl.com/corporate-merchandise
- Custom Baby & Kids: https://brikl.com/custom-baby-kids
- Custom Bags: https://brikl.com/custom-bags
- Custom Bottoms: https://brikl.com/custom-bottoms
- Custom Headwear: https://brikl.com/custom-headwear
- Custom Hoodies: https://brikl.com/custom-hoodies
- Custom Outerwear: https://brikl.com/custom-outerwear
- Custom Pens: https://brikl.com/custom-pens
- Custom Polos: https://brikl.com/custom-polos
- Custom Signage: https://brikl.com/custom-signage
- Custom T-Shirts: https://brikl.com/custom-t-shirts
- Custom Workwear: https://brikl.com/custom-workwear
- Promotional Electronics & Branded Tech Accessories: https://brikl.com/electronics
- Events: https://brikl.com/events
- FAQ: https://brikl.com/faq
- Platform Features: https://brikl.com/features
- Business Cards: https://brikl.com/features/business-cards
- Catalog Management: https://brikl.com/features/catalogs
- Coupons & Discounts: https://brikl.com/features/coupons
- Design Tool & Product Setting Table: https://brikl.com/features/design-tool
- Fundraising & Kickbacks: https://brikl.com/features/fundraising
- Supplier Marketplace: https://brikl.com/features/marketplace
- Product Personalization: https://brikl.com/features/personalization
- On-Demand Stores: https://brikl.com/features/stores
- Promotional Products Glossary: https://brikl.com/glossary
- Guides: https://brikl.com/guides
- Decoration Methods Explained: https://brikl.com/guides/decoration-methods
- How to Launch a Company Store in 20 Minutes: https://brikl.com/guides/launch-company-store
- On-Demand Promotional Products: The Complete Guide (2026): https://brikl.com/guides/on-demand-promo
- Tax-Exempt & Non-Profit Stores: https://brikl.com/guides/tax-exempt-nonprofit-stores
- Print-on-Demand Home Goods: https://brikl.com/home-goods
- How Brikl Works: https://brikl.com/how-it-works
- In the Press: https://brikl.com/in-the-press
- Integrations: https://brikl.com/integrations
- Custom Medical Scrubs & Branded Healthcare Apparel: https://brikl.com/medical
- For Decorators: https://brikl.com/merch-decorators
- For Distributors: https://brikl.com/merch-sellers
- Newsletters: https://brikl.com/newsletters
- Promotional Products Fulfillment, On-Demand: https://brikl.com/on-demand-promotional-fulfillment
- Order Window vs. Always-On Spirit Wear Stores: An Honest Comparison: https://brikl.com/order-window-vs-always-on
- Our Clients: https://brikl.com/our-clients
- Our Partners: https://brikl.com/our-partners
- Our Story: https://brikl.com/our-story
- Paper Print Products: https://brikl.com/paper-print-products
- Brikl + Fulfill Engine (Stahls'): https://brikl.com/partners/fulfill-engine
- Brikl + Printful Enterprise: https://brikl.com/partners/printful-enterprise
- Brikl + Taylor OnDemand: https://brikl.com/partners/taylor-ondemand
- Brikl + Vantage: https://brikl.com/partners/vantage
- Print-on-Demand Pet Products: https://brikl.com/pet-products
- Pricing: https://brikl.com/pricing
- Print-on-Demand Tumblers: https://brikl.com/print-on-demand-tumblers
- Privacy Policy: https://brikl.com/privacy-policy
- Product Catalog: https://brikl.com/product-catalog
- Product Safety & CPSIA Compliance: https://brikl.com/product-safety
- The Platform for the Promotional Products Industry: https://brikl.com/promotional-products-platform
- Security & Compliance: https://brikl.com/security
- Showcase: https://brikl.com/showcase
- Spirit-Wear Fundraising Calculator: https://brikl.com/spirit-wear-fundraising-calculator
- Custom Sport Apparel: https://brikl.com/sport-apparel
- Store Types: https://brikl.com/store-types
- Company Stores: https://brikl.com/store-types/company-stores
- Franchise Stores: https://brikl.com/store-types/franchise-stores
- Multi-Store Landing Pages: https://brikl.com/store-types/multi-store-landing-pages
- Pop-Up & Fundraiser Stores: https://brikl.com/store-types/pop-up-fundraiser-stores
- Team & Spiritwear Stores: https://brikl.com/store-types/team-spiritwear-stores
- Sustainable Branded Merch: https://brikl.com/sustainability
- Teamwear & Spiritwear: https://brikl.com/teamwear-spiritwear
- Terms of Service: https://brikl.com/terms-of-service
- Print-on-Demand Toys & Plush: https://brikl.com/toys
- Tutorials: https://brikl.com/tutorials
- What Is Branded Merch? Branded Merch vs Promotional Products: https://brikl.com/what-is-branded-merch
- Sign Up: https://platform.brikl.com/api/auth/login?screen_hint=signup
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