What Are Microsites (Team Stores)?

Businesses can setup online microsites for sales to events, teams, clubs, schools, companies or organizations. Microsites are also referred to as team stores, popup stores, brand stores, club shops, corporate stores or temporary stores. In this online guide, we will mostly be referring to the concept of Microsites or Team Stores.

A team store can be as simple as a listing page of products or can include multiple content pages with text, video and graphics. A team store can run on any domain name, including your existing domain name, a subdomain name or an external domain name. Team stores can be standalone sites (separate from your online store), or can be part of your online store.

Team stores have unique functionality like password protection, open and close dates, special reporting features, fundraising fees and customer panels.