Excited to set up your Brikl account? We're excited to provide you with the guides you need to get started!
So, you're ready to set up your first ever Brikl store. 🎉 But where do you start?
Laying the foundation
- Perhaps the first thing to learn is how Brikl's store hierarchy works. As you may know, Brikl is a multi-channel e-commerce platform. This means you can have a family of sales channels with one channel acting as a parent to subsequent generations. A sales channel can either be a storefront (your online shop), or a microsite or team store. Read about the difference between a microsite (team store) and website (storefront) here.
- Pick your domain name: Your default domain uses the format your-store-name.briklshop.com, but you can change this by buying a custom domain name from any third-party domain registrar.
- Add a contact email to streamline your customers' experience through to conversion. Remember to set Domain Keys Identified Mail (DKIM) to prevent email spoofing to ensure outgoing emails to your customers.
- It's also important that you understand where to find your business settings as this is your legal business name and address that will appear on your billing statements.
- Choose a theme (think of it as your brand kit) and start customizing. Your theme defines your fonts, the way product cards appear, the layout of the product page, etc. And create font libraries to enable and control default fonts across your stores.
- Ensure that your customers can transact as effortlessly as possible across your site. Set up payments, currencies, languages, shipping rates and tax rates next to ensure a localized and streamlined experience.
- Need help with integrations? Read our guides on integrations, webhooks and APIs here.
Adding and organizing products
- Your next task is to create and add products or product packages! Add variants (sizing, for example) and attributes (waterproof, for example). If you'd like to add product personalization, you can learn more about that here.
- And because image is everything, we've made it easy for you to add images, whether you want a single thumbnail or multiple!
Optional: once you're done setting up your products, organize them in a way that makes sense to your store.
Creating your storefront
- Create a storefront to let your customer access team stores, design or buy custom and stock products.
- Find out how to use our content builder to create your home page. Add banners, images, text, blogs, products or collections. Create as many content pages (e.g., about us, contact us) as you like to keep your customers engaged and educated.
- Add SEO and social images to your content pages to drive traffic to your site.
- Make sure to deploy your storefront after you’ve completed the setup. Deployment is a function that makes content you change on your website pages publicly visible.
Setting up your team store
- Start by creating your first team store, which must be your template store. Think of a template store as your definitive master file. Your template store gives you the comfort of knowing that all the information needed for a store is exact and consistent each time.
- Duplicate the template store with a single click. This feature has the ability to save you hundreds of hours a year when having to set up a store for a new team. You can duplicate products, collections, content modules, discounts, fundraising, fees, and even group store level personalization.
- Next, update product images and prices, and make your new team store as attractive as possible to your customers by adding banners, logos and colors. Have a new store up and running in under 15 minutes.
No deployments are needed for team stores. All team stores are real-time.
- Start offering your customers an even better experience across your store by giving them enhanced value for money by making a clear distinction between the base price and selling price, and setting discounts, coupons, fundraising and fees.
- To ensure you have as much freedom to customize your store as you would a physical one, you can set opening and closing cycles for your store. This feature also makes it easy to create a new store from an existing one instead of having to clone a store or create a new one!
- See and control orders coming in, and allow coaches, sales reps and other team representatives to have access to Brikl's admin portal. Enhance security across your store by creating passwords.
Learn more about setting shipping rates for a microsite or team store here.
- To ensure ease of reporting, you can also assign activities or divisions across your team store or microsites.
Getting to know your design tools
- When it comes to using the Studio Editor (used by merchants) and the Design Studio (used by customers), don't worry. We have you covered. Not only do we have a set of guides for you, we also have a set of guides for your customers to ensure that you're getting the very most of Brikl's design functionality.
Merchant guides are more to do with configuring and setting up the Studio Editor— you can read more about this here. Customers will be more concerned with the functionality of the Design Studio.
Feel free to send your customers our guides whenever you come across an issue that needs troubleshooting. And remember, if you don't find the answers you're looking for, let us know! 🙌🏾 Your feedback is instrumental in helping us improve.
- Configuration is key when it comes to allowing your customers to interact and experience your products in 3D. So to start off, upload some 3D products. You can do this by working with the Brikl team and requesting bespoke models or choosing from Brikl's 3D library.
- If you want to create non-customizable 3D renderings that you want to upload to your storefront, team stores, share with prospects or customers, or use for marketing purposes, you can find out how to do that here.
- If you want customers to customize their own designs, start by configuring the Design Studio. Upload 2D or 3D customizable designs. Want to add some more visual detail to your designs? Why not add gradients, and hidden closures such as zippers?
Try and avoid these common mistakes when creating and uploading your designs.
- You can also configure Assets, Materials, Elements, Design, Placeholder and Design Steps here.
- Design steps - or customization steps - allow you to tailor designs by changing colors and prints, or adding graphics and text. Before you start, it might be good to know that there are seven design steps currently available across the Brikl platform.
- Configure your color, print and image settings to make it easier for your customers to customize your designs.
- With Brikl, you can set up personalization for your products, which allows customers to add their name, logos or numbers.
- A placeholder is a tool used to designate an area on a product that adds an image or text, such as a logo or a name and number. These can be used to set a default that your customer won't be able to change, or as an area where they can add anything they like.
- The pattern overlay design step can be offered to professional designers/customers, who like to create their designs in Illustrator. Designs must be created based on a production pattern.
- Ready to share and export your print files? Find out more about that here.
- Share these articles with your customers to troubleshoot any issues that they may be having. Keep us updated on any FAQs or issues your customers encounter so we can create new content to remedy their questions. If we don't have the answer, we'll let our product team know.