How to set up personalization for products and team stores (MicroStores)

Personalization is a great way of allowing your customers to enjoy personal touches for an additional surcharge, if required.

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Product personalization on a microstore or team store level

Personalization at product level

Personalization for custom products

The terms team store, group stores, and MicroStores may be used interchangeably throughout this article but all refer to the same thing. Read more about this here.

Product personalization on a MicroStore or team store level

Set up personalization for your products within your team store or MicroStore to allow customers to add their name, logos or numbers. The great thing about team store personalization is that:

  • You only have to define it once and not for every product.

  • It will only apply to your selected MicroStore or team store. 

Navigate to:

  1. Dashboard > Sales Channels > Team Stores > Personalization

  2. Create a new group and give it a name. Add an upcharge that customers will be able to see at checkout, if required.

  3. Go to Dashboard > Product > (Select a product) > Sales Channel > Enable Team Store Personalization to activate this feature. 

MicroStore or team store personalization will apply only to those products that have been enabled for team store personalization.

Personalization at product level

The advantage of product personalization is that:

  • It will apply to all the storefronts and MicroStores or team stores that you assign the product to.

  • You can apply product personalization both to custom and stock products.

  • Setting up product personalization allows customers to add their name or numbers.

To enable personalization on a product level:

  1. Go to dashboard > Catalog > Product > Personalization
  2. Create a new group, and name your personalization.
  3. Select the default option, and name the personalization option
  4. Select the type of input you'd like:
    1. Text or number
    2. Multi selection
    3. Single selection
  5. Enter personalization fields. 

Examples of personalization settings:

  • Single: front length (+2cm)
  • Multiple: chest pocket, side pocket
  • Input: name or number

When you apply personalization on a product level, it will apply to all storefronts and MicroStores (team stores) that the product is assigned to.

When you have a single personalization option, you don't need to name the personalization group.

You can add multiple personalization options for each group.

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Example (BRIKL Demo Site)

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Thanks to our new duplication prevention feature, customers cannot accidentally add the same number to cart multiple times. This minimizes returns and customer service emails, messages, and interactions.  

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What is the message if a number is duplicated?

a) Allow duplication (With warning)

b) Do now allow duplication

Personalization for custom products

You can also set up personalization for custom products. But first, you must set up product personalization (see above).

After ensuring personalization has been enabled at product level, follow the steps below: 

  • Go to your Dashboard > Design > Studio Editor > Select the product.
  • Click on Studio Settings.
  • Click on Design Steps.
  • Add Personalization on a product level.
  • Then refresh the page. You can check the changes by clicking on the Personalization button.

Example (BRIKL Demo Site):

Read more on how to use personalization in the Design Studio here.

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