Finding your purchase conversion page or URL

Conversion pages are important for conversion tracking, and for measuring ROI when running digital ad campaigns.

A purchase conversion page or purchase conversion URL is a page or URL of your website that your customer reaches after completing a purchase.

A purchase conversion page for Brikl is defined as follows: "https://www.example.com/en/app/orders?orderId=e8965c69-245f-4df9-9a54-78085ef37523".  The last part of this URL (the bold text) from this example is the order ID, which is different for each order.

For tracking purposes, you must use the URL without the order ID: https://www.example.com/en/app/orders?orderId=

Do not use "https://www.example.com/en/app/orders" as this page will show you the history of past purchases.