How to create a product

Adding products should be one of the first things you do. Populate your store by following the guide below.

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    Add a new product

    Copy a product

    Write your product title and description

    Add more product details

    Assign a product variant

    Add product inventory/price/SKU data

    Add live inventory

    Expose branding

    Add a product image

    Assign a collection

    Assign a sales channel

    Add personalization

    Assign an attribute

    Design Studio

    Add a new product

    From your Brikl dashboard, go to Catalog > Products > New. 

    Screenshot 2021-09-01 at 19.30.07

    Copy a product

    To save time when you add a new product, you can duplicate a similar product.

    • Go to catalog > Products > (click into a product) > Duplicate product. 
    • When you copy a product, it will copy the product title, product description, slug (custom URL), attributes and variants.

    When you copy a product, it will add the word "(COPY)" to the product title.

    Screenshot 2022-02-22 at 17.31.10

    Write your product title and description

    Product pages are where customers go to learn about a product and decide whether or not to buy it.

    Details matter, from pricing to sizing, through text or visuals. It can make all the difference to a busy customer looking to make their purchase quickly. 

    Enter a product title for your product:

    • The product title will appear on your product page. Your product title should make it clear what the product is about. This is what customers will see as they browse your store and what will help them find what they’re looking for. Try to keep it short.
    • You can enter a product title in multiple languages.

    Enter a product description:

    • The product description will appear on your product page. Product descriptions describe and sell your product.
    • You can enter a product description in multiple languages.
    • Product description supports Markdown styling 

    Markdown tip: Use "&nbsp" for a line break.




    Screenshot 2021-09-01 at 19.23.47-1


    Add more product details

    In addition to product titles and descriptions, you need to add additional details:

    Enter an Accounting ID for your product:

    • Accounting IDs are references to product IDs you use in your internal accounting, inventory or ERP systems.
    • The Accounting ID that you enter does not have to be unique,  is an optional field, and is not visible to your customer.

    In case your product has multiple variants (e.g., color and size), the Accounting ID can also be defined on a variant level (i.e. by SKU code).

    Enter an Internal ID for your product:

    • Internal IDs are used within your organization to identify your product
    • The internal ID can be e.g., the style number, does not have to be unique and is an optional field. The internal ID is not visible to your customer.

    Screenshot 2021-09-01 at 19.18.07

    Enter a custom URL:

    • A slug or custom url is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it's the part of the URL that conveys the page's content. In the example ‘’, ‘bikes’ is your slug.

    Screenshot 2021-09-01 at 19.17.36

    • A custom url must be unique.

    If the custom url is not unique (i.e. if it has already been used elsewhere) the product page will not be rendered, or may point to a different page.

    Product status

    • Active. The product will be listed in your storefront or microstore.
    • Inactive. The product will not be listed in your storefront or microstore.

    Newly created products will default to the status "Inactive". Make sure to change status to Active when completing the product setup.

    • If you want a product to be available for sale at some time in the future, you can set the status to "Scheduled". When status is scheduled, you must set a future date. If you haven't reached this date yet, the “Add to cart” button on your product page will be disabled and customers will not yet be able to make a purchase.

    The "Scheduled" feature can also be used if you want to create a gallery (i.e., products that are for display only, not for sale).

    Screenshot 2022-02-22 at 17.37.31

    • When you change the status in the dropdown to Active, the “Active” label will be added to the top of your screen. When you change the status in the dropdown to Active or Scheduled, the “Inactive” label will be added to the top of your  screen.

    Screenshot 2022-02-23 at 07.00.37


    • Activate “Is Custom Product”:
      • Products that have been digitized in 3D and that are customizable (by the merchant or customer)  in the Design  are considered "Custom Products". 
      • “Is Custom Product?” must be enabled if you want to open the Design Studio for that product.

    A custom product is a product with digitization files (3D).  A stock product is a product without digitization files (3D).

    Screenshot 2021-09-01 at 19.16.53

    • Activate "Show request for quotation in product page"
      • When you enable "Show request for quotation in product page", customers can make a request for a product in the product page.

    Screenshot 2021-09-02 at 10.02.18

      • Storefront example:

    Screenshot 2021-09-01 at 19.39.38

    Screenshot 2021-09-01 at 19.40.03

    Assign a product variant

    A variant is a particular variation of a product (e.g., size or color) and has specific variant options (e.g., small, medium).

    Before you can add a variant and its variant options to a product, you must first create a variant. 

    Screenshot 2022-02-23 at 07.15.30

    • You  can add variant options (e.g., M, L, XL) in any order. The ordering will be determined by the sorting of the variant options in the variant tab.

      You can enter different variant, for example size and color.

    • As a best practice, we recommend to assign one or two variants to each product, but never more than three. If you want to make use of more variants, consider using personalization options instead.
    • Sizes must always be set up as a variant

    Add product inventory, price and SKU data

    You can enter the product inventory, SKU data and prices in the variant table. First, enter the default price on a product level. Next, click “Sync table” to create the variant table. You can enter the values manually, or you can copy/paste them from a spreadsheet.

    • Generate a table of variant options:Screenshot 2022-02-23 at 07.18.04-1
    • Example of a variant option table:Screenshot 2022-02-23 at 07.29.43

    💡Top tip

    When generating a variant table for the first time, all data (e.g., prices, SKU data, inventory) must be entered manually.
    • You can copy/paste values from your spreadsheet to the variant table.1-Sep-18-2021-08-11-57-76-AM
    • You can filter the columns of the variant table.
    • SKU codes and Accounting IDs are important for internal reporting, and for integrations with ERP/accounting systems.
    • You can set prices for each variant option. For example, if you carry a size range from 3XS to 5XL, you can have different pricing for smaller or larger sizes.

    Prices must always be entered excluding tax in the dashboard. They will appear as the price excluding tax on product pages in your storefront/MicroStore for US/Canada customers, and including tax for EU/UK/Australia/Asia customers (if tax has been set up).

    • Inventory values are defined in units. Entering inventory values is optional. Please contact Brikl Support for more information if want to sync inventory between Brikl and your own systems.
    • A variant option can be temporarily disabled by toggling the “Active” button. A variant option can also be deleted from the table.

    If a variant is added in the variant tab, the variant option table must be synced again.

    Screenshot 2022-02-23 at 07.39.36

    Note: when a variant option was previously deleted, it will reappear after syncing the table again. 

    Add live inventory and product data from suppliers 

    Supplier products can now be added directly to Brikl's product catalog. All product descriptions, product images, product base prices, and product inventory will automatically be imported in just one click.

    To add this feature to your platform, please contact Brikl Support.

    To use our live inventory feature, go to your Brikl dashboard, then Catalog, then Products. Click "Add from a Supplier" in the top right.  


    Select your supplier from the dropdown list and add a product ID. 

    The system will now fetch product data from your chosen supplier and display a product preview.


    Click "Add" to add your selected product to your catalog.  



    Expose branding

    You can now assign a brand to products. This feature makes it a lot easier for promotional businesses to manage their products effectively, for example, when syncing ERPs and creating reports.

    Simply go to Catalog, then Products, then Product Brand to use this feature.

    To add this feature to your platform, please contact Brikl Support.


    Add a product image

    • You can upload or drag-and-drop one or multiple images for a product. Go to dashboard > Catalog > Products > Images to begin.
    • Thumbnails for products should be 300 px (4:3) and can be any file size.
    • Set the sort order, i.e. the order in which the images will appear on your product page. The sort orders can be eg 1, 2, 3 or 150, 200, 300. Any series of numbers will work. Read more in this article.
    • Set one of the images as the thumbnail on the listing page. If you want multiple images to be listed, enable "Display multiple images" for each of the images you want to be included. Read more in this article.
      Screenshot 2021-09-15 at 11.31.33

    • Images can be assigned to a variant. If a customer selects a variant on the product page, it will show the correct image associated with this variant. Read more in this article

      Assign a collection

      A collection is a group of products. Go to dashboard > Catalog > Collections to access this feature.Screenshot 2022-02-23 at 07.56.44

      • You can assign one or more collections to a product to make it easier for customers to find your products.
      • You can assign one or multiple collections to a product.
      • Before you can assign a collection, you must first create a collection.

      Assign a sales channel

      A sales channel can either be a storefront or microstore (team store).Screenshot 2022-02-23 at 07.54.20

      • You can assign one or more sales channels to a product.
      • Before you assign a product to a team store, you must first create a microstore

      A product must always be assigned to at least one sales channel.

      Add personalization options

      Set up personalization for your products to allow customers to add their name, logos or numbers.

      Learn more about personalization here.

      Assign an attribute

      Attributes are product characteristics that you can associate with your product. Attributes are not linked to price or inventory. Examples of attributes are windproof, lightweight, summer etc.Screenshot 2022-02-23 at 07.59.31

      • You can assign one or multiple attributes to a product.
      • Before you assign an attribute, you must first create an attribute.

      Design Studio

      • Learn more about the Design Studio here.

      Preview the product page

      After you have added all the product details, you  can preview the product page. The preview is a statically rendered page - it is not your live site.Screenshot 2022-02-23 at 08.03.46
      • The purpose of the preview site is to see whether all the information you've entered appears correctly  in your storefront or microstore.
      • If you want to change the layout of the product page,  go to the Theme Editor.

      Publish the product page

      After you have added all the details, and you have previewed the product page, you must change the status to Activate. Go to Product > Information tab, and scroll down to the bottom of your page.

      Screenshot 2022-02-23 at 08.02.37

      Deploy your site

      Read more about deployments and the difference between static and dynamic pages here.