How to add a product

Adding products should be one of the first things you do. Populate your store by following the guide below.

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    Add a new product

    Import a product from your favorite supplier 

    Copy a product

    Add product information

    Assign product options and values

    Add product inventory/price/SKU data

    Add a product image

    Assign a collection

    Assign a sales channel

    Override product details

    Add personalization

    Assign an attribute

    Design Studio

    Add a new product (or edit an existing one)

    From your Brikl dashboard, go to Catalog > Products > (click "Add New") or (click the "Edit" icon).Screenshot 2022-07-03 at 19.42.03

    The products you create in your Catalog are considered Master products.

    • Master products serve as a template for a group of products that are all variations of one another.
    • The master product is sometimes also referred to as the base product.
    • Master products can be assigned to MicroStores.  Products that have been assigned, can have their data overridden. Overriding is the replacing of data or files in your database. Read more on how to assign a product and how to override product data of assigned products.
    • Master products (type = stock) cannot be duplicated in the catalog.
      • In previous versions of the Brikl platform, stock products could be duplicated. With the release of the new assign and override feature, duplication of individual products is no longer possible to ensure the consistency of the master product list.
      • MicroStores can still be duplicated. Read more here.
    • Master products (type = custom) can still be duplicated. Read more here.

    You can search by product name (search by product ID is coming soon).

    Screenshot 2022-07-03 at 19.44.13

    You can filter by:

    • Active and inactive products.
    • Stock and custom products (stock products = stock or embellished products; custom products = full custom products). Read more here.

    Screenshot 2022-07-03 at 19.44.25

    Import a product from your favorite supplier 

    Supplier products can now be added directly to Brikl's product catalog. All product descriptions, product images, cost prices, and inventory will automatically be imported in just one click.

    Read more here on how to enable adding products from suppliers to your account.

    Brikl currently supports the following supplier integrations:

    • SanMar
    • Alphabroder

    More suppliers will be added shortly. Please contact Brikl Support for more information.

    • S&S Promotional Group
    • Augusta Sportswear Brands  
    • A4
    • Edwards Career and Uniform Apparel

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    Copy a product

    You can duplicate a custom product to save time when you add a new product.

    • Go to catalog > Products > (Select a product) > Duplicate product
    • When you copy a product, it will copy the product title, product description, slug (custom URL), attributes, and variants.

    When you copy a product, it will add the word "(COPY)" to the product title.

    Screenshot 2022-07-04 at 10.57.29

    With the release of the new assign and override feature, the duplication of individual stock products is no longer possible to ensure the consistency of the master product list.

    Also, when you duplicate a MicroStore, the stock products are now assigned to the newly duplicated store and no longer duplicated themselves.

    Add product information

    Go to Dashboard > Products > (Add or edit a product) > Information

    Product pages are where customers learn about a product and decide whether or not to buy it.

    Details matter, from pricing to sizing, through text or visuals. It can make all the difference to a busy customer looking to make their purchase quickly. 

    Enter a product title for your product:

    • The product title will appear on your product page. Your product title should make it clear what the product is about. Customers will see this as they browse your store and what will help them find what they’re looking for, so try to keep it short.
    • You can enter a product title in multiple languages.

    Enter a product description:

    • The product description will appear on your product page. Product descriptions describe and sell your product.
    • You can enter a product description in multiple languages.
    • Product description supports Markdown styling

    Markdown tip: Use "&nbsp" for a line break.




    Screenshot 2021-09-01 at 19.23.47-1


    Enter an Accounting ID for your product:

    • Accounting IDs are references to product IDs you use in your internal accounting, inventory, or ERP systems.
    • The Accounting ID you enter does not have to be unique,  is an optional field, and is not visible to your customer.

    If your product has multiple variants (e.g., color and size), the Accounting ID can also be defined on a variant level (i.e., by SKU code).

    Enter an Internal ID for your product:

    • Internal IDs are used within your organization to identify your product.
    • The internal ID can be, e.g., the style number, does not have to be unique, and is an optional field. The internal ID is not visible to your customer.

    Screenshot 2021-09-01 at 19.18.07

    Edit brand:

    After you have imported a product from your favorite supplier, you can view the product brand and make changes if needed. This feature makes it easier for promotional businesses to manage their products effectively, for example, when syncing ERPs and creating reports.

    Simply go to Catalog > Products > Product Brand to use this feature.

    To add this feature to your platform, please get in touch with Brikl Support.

    Enter a custom URL:

    • A slug or custom URL is the part of a URL that identifies a particular page on a website in an easy-to-read form. In other words, it's the part of the URL that conveys the page's content. In the example ‘,’ ‘bikes’ is your slug.
    • You can enter a product's custom URL in multiple languages.

    Screenshot 2021-09-01 at 19.17.36

    • A custom URL must be unique.

    If the custom URL is not unique (i.e., if it has already been used elsewhere), the product page will not be rendered or may point to a different page.

    Product status:

    • Active: The product will be listed in your Storefront or MicroStore.
    • Inactive: The product will not be listed in your Storefront or MicroStore.

    Screenshot 2022-07-03 at 20.17.51

    Newly created products will default to the status "Inactive". Make sure to change the status to Active when completing the product setup.

    • If you want a product to be available for sale at some time in the future, you can set the status to "Scheduled". When the status is scheduled, you must set a future date. If you haven't reached this date yet, the “Add to cart” button on your product page will be disabled and customers will not yet be able to make a purchase.

    The "Scheduled" feature can also be used if you want to create a gallery (i.e., products that are for display only, not for sale).

    Screenshot 2022-02-22 at 17.37.31

    • When you change the status in the dropdown to Active, the “Active” label will be added to the top of your screen. When you change the status in the dropdown to Active or Scheduled, the “Inactive” label will be added to the top of your screen.

    Screenshot 2022-07-03 at 20.08.16

    Product personalization:

    • Activate “Is Custom Product”:
      • Products that have been digitized in 3D and that are customizable (by the merchant or customer) in the design are considered "Custom Products". 
      • “Is Custom Product?” must be enabled if you want to open the Design Studio for that product.

    A custom product is a product with digitization files (3D). A stock product is a product without digitization files (3D), for example, an embellished product. Read more here.

    Screenshot 2021-09-01 at 19.16.53

    • Activate "Show request for quotation on product pages"
      • When you enable "Show request for quotation on the product page", customers can make a request for a product on the product page.

    Screenshot 2021-09-02 at 10.02.18

      • Storefront example:

    Screenshot 2021-09-01 at 19.39.38

    Screenshot 2021-09-01 at 19.40.03

    Assign product options and option values

    Go to Dashboard > Products > (Add or edit a product) > Product Option

    A product option is a particular variation of a product (e.g., size, color) and has specific option values (e.g., small, medium; blue, red).

    Before you can add a product option and its option values to a product, you must first create a product option. Read more here.

    Screenshot 2022-06-27 at 10.17.32

    • You can add product options and option values in any order. The ordering will be determined by sorting. Read more here

    • As a best practice, we recommend assigning one or two product options to each product, but never more than three. If you want to make use of more product options, consider using personalization instead.

    Add product inventory, price, and SKU data

    Go to Dashboard > Products > (Add or edit a product) > Inventory/Price

    You can enter the product SKU, Account ID, prices, and inventory in the Product Inventory Management table. Click the Sync table to generate the variant table. You can enter the values manually or copy/paste them from a spreadsheet.

    A variant is a unique combination of option values, which can have its own SKU, accounting ID, inventory, or price associated with it. For example, GENDER Male + COLOR Red + SIZE XL

    In case a product has two product options: SIZE and COLOR. SIZE has four option values while COLOR has three option values. Therefore, the number of possible combinations is 12 (4*3). This means the product has 12 variants.

    Read more here.

    • Generate a variant table:Screenshot 2022-06-27 at 10.22.52
    • Example of a product variant table:Screenshot 2022-06-27 at 10.27.22

    💡Top tip

    When generating a variant table for the first time, all data (e.g., prices, SKU data, inventory) must be entered manually.
    • You can copy/paste values from your spreadsheet to the variant table.1-Sep-18-2021-08-11-57-76-AM
    • You can filter the columns of the variant table.
    • SKU codes and Accounting IDs are important for internal reporting, and for integrations with ERP/accounting systems.
    • You can set prices for each variant. For example, if you carry a size range from 3XS to 5XL, you can have different pricing for smaller or larger sizes.

    Prices must always be entered excluding tax in the Dashboard. They will appear as the price excluding tax on product pages in your storefront/MicroStore for US/Canada customers, and including tax for EU/UK/Australia/Asia customers (if tax has been set up).

    Note on rounding of prices:

    • Product prices are rounded in every step, for example when you add an upcharge for an option value, set a product price, add fundraising, add a fee or set a selling price.
    • Product prices are not rounded on a total level.
    • Inventory values are defined in units. Entering inventory values is optional. Please contact Brikl Support for more information if want to sync inventory between Brikl and your own systems.
    • A variant can be temporarily disabled by toggling the “Active” button. A variant option can also be deleted from the table.

    If a variant is added in the product options tab, the variant table must be synced again.

    Screenshot 2022-02-23 at 07.39.36

    Add a product image

    Go to Dashboard > Products > (Add or edit a product) > Images

    • You can upload or drag and drop one or multiple images for a product. Go to dashboard > Catalog > Products > Images to begin.
    • Thumbnails for products should be 300 px (4:3) and can be any file size.
    • Set the sort order, i.e. the order in which the images will appear on your product page. The sort orders can be eg 1, 2, 3 or 150, 200, 300. Any series of numbers will work. Read more in this article.
    • Set one of the images as the thumbnail on the listing page. If you want multiple images to be listed, enable "Display multiple images" for each of the images you want to be included. Read more in this article. Screenshot 2022-07-03 at 20.23.38

    • Images can be assigned to a variant. If a customer selects a variant on the product page, it will show the correct image associated with this variant. Read more in this article

      Assign a collection

      Go to Dashboard > Products > (Add or edit a product) > Collections.

      A collection is a group of products. Go to Dashboard> Catalog > Collections to access this feature.Screenshot 2022-07-03 at 20.24.36

      • You can assign one or more collections to a product to make it easier for customers to find your products.
      • You can assign one or multiple collections to a product.
      • Before you can assign a collection, you must first create a collection.

      Assign a Sales Channel

      Go to Dashboard > Products > (Add or edit a product) > Sales Channels

      A Sales Channel can either be a Storefront or a MicroStore (team store).

      • You can assign one or more Sales Channels (MicroStores) to a product.
      • Before you assign a product to a MicroStore, you must first create a MicroStore

      A product must always be assigned to at least one Sales Channel.

      Step 1: Click Add Sales Channel

      Screenshot 2022-07-03 at 20.29.54-1 

      Step 2: Select your Sales Channels (MicroStores)

      Screenshot 2022-07-03 at 20.30.12-1

      Step 3: Assign products to your Sales Channels (MicroStores)

      Screenshot 2022-07-03 at 20.30.37-1

      Top Tip 💡

      Click on the 'Selected Sales Channels' tab to see a list of all the sales channels you have selected so far.

      Screenshot 2022-07-03 at 20.30.46-1


      Step 4: View the sales channels you have assigned to your product

      Screenshot 2022-07-03 at 20.31.25-1

      Sales channels can be removed if required.Screenshot 2022-07-03 at 20.29.42-1Screenshot 2022-07-03 at 20.29.32-1

      Override product details

      Go to Dashboard > Products > (Add or edit a product) > Sales Channels

      Products that have been assigned to a MicroStore, can be overridden. Overriding is the replacing of data or files in your database. Read more on how to assign a product here

      There are two entry points in the Brikl Dashboard to assign products to a MicroStore.

      • The first entry point is in Dashboard> Product > Sales Channel. Read more below.
      • The second entry point is in Dashboard > Sales Channel > MicroStores > Catalog > Product. Read more here.

      First entry point:

      Step 1: Click the Edit icon

      Screenshot 2022-07-04 at 10.14.41

      Step 2: Update Product Information

      You can update the Product Name, Custom URL, and Product Description. Editing these fields is optional.

      Screenshot 2022-07-04 at 10.16.49

      If you would like to add more languages, make sure to set this up for the master product first.

      Step 3: Update Product Variants

      Decide which variants you want to assign to a MicroStore. By default, all product variants are assigned to a MicroStore. You can adjust the assigned product variants in two ways.

      Option 1: Unselect the variants that you don't want to assign to the MicroStore and click Save.

      Screenshot 2022-07-04 at 10.34.39

      Option 2: Use the filter option (in case you have many variants to select from) 

      Click "Adjust Selection" to filter the production option values and save.

      Screenshot 2022-07-04 at 10.54.18

      Screenshot 2022-07-04 at 10.35.28

      Step 4: Update Product Media

      You cannot yet upload a new image to the assigned product. This feature is coming soon.

      You can embellish product images on a MicroStore level. Read more here.

      Screenshot 2022-07-04 at 10.41.56

      Add personalization options

      Set up personalization for your products to allow customers to add names, logos, or numbers.

      Learn more about personalization here.

      Assign an attribute

      Attributes are product characteristics that you can associate with your product. Attributes are not linked to price or inventory. Examples of attributes are windproof, lightweight, summer, etc.

      • You can assign one or multiple attributes to a product.
      • Before you assign an attribute, you must first create an attribute.
      Screenshot 2022-07-04 at 10.45.03

      Design Studio

      • Learn more about the Design Studio here.

      Preview the product page

      After you have added the product details, you can preview the product page. The preview is a statically rendered page - it is not your live site.Screenshot 2022-07-04 at 10.46.46
      • The purpose of the preview site is to see whether all the information you've entered appears correctly in your storefront or MicroStore.
      • If you want to change the product page's layout,  go to the Theme Editor.

      Publish the product page

      After you have added all the details, and you have previewed the product page, you must change the status to Activate.

      Go to Product > Information tab, and scroll down to the bottom of your page.

      Screenshot 2022-02-23 at 08.02.37

      Deploy your site

      Read more about deployments and the difference between static and dynamic pages here.