Adding products should be one of the first things you do. Populate your store by following the guide below.
Add a new product (or edit an existing one)
From your Brikl dashboard, go to Catalog > Products > (click "Add New") or (click the "Edit" icon).
The products you create in your Catalog are considered Master products.
- Master products serve as a template for a group of products that are all variations of one another.
- The master product is sometimes also referred to as the base product.
- Master products can be assigned to MicroStores. Products that have been assigned, can have their data overridden. Overriding is the replacing of data or files in your database. Read more on how to assign a product and how to override product data of assigned products.
- Master products (type = stock) cannot be duplicated in the catalog.
NOTE: In previous versions of the Brikl platform, stock products could be duplicated. With the release of the new assign and override feature in September 2022, duplication of individual products is no longer possible to ensure the consistency of the master product list.
- Master products (type = custom) can still be duplicated. Read more here.
You can search by product name.
You can filter by:
- Active and inactive products.
- Stock and custom products (stock products = stock or embellished products; custom products = full custom products). Read more here.
Import a product from your favorite supplier
Supplier products can now be added directly to Brikl's product catalog. All product descriptions, product images, cost prices, and inventory will automatically be imported in just one click.
Read more here on how to enable adding products from suppliers to your account.
Brikl currently supports the following supplier integrations:
- S&S Promotional Group
- Augusta Sportswear Brands
- Edwards Career and Uniform Apparel
- And much more!
Please contact Brikl Support for more information.
Copy a custom product
You can duplicate a custom product to save time when you add a new product.
- Go to catalog > Products > (Select a product) > Duplicate product
- When you copy a product, it will copy the product title, product description, slug (custom URL), attributes, and variants.
When you copy a product, it will add the word "(COPY)" to the product title.
Also, when you duplicate a MicroStore, the stock products are now assigned to the newly duplicated store and no longer duplicated themselves.
Add product information
Go to Dashboard > Products > (Add or edit a product) > Information
Product pages are where customers learn about a product and decide whether or not to buy it.
Details matter, from pricing to sizing, through text or visuals. It can make all the difference to a busy customer looking to make their purchase quickly.
Enter a product title for your product:
- The product title will appear on your product page. Your product title should make it clear what the product is about. Customers will see this as they browse your store and what will help them find what they’re looking for, so try to keep it short.
- You can enter a product title in multiple languages.
Enter a product description:
- The product description will appear on your product page. Product descriptions describe and sell your product.
- You can enter a product description in multiple languages.
- Product description supports Markdown styling.
Markdown tip: Use " " for a line break.
Enter an Accounting ID for your product:
- Accounting IDs are references to product IDs you use in your internal accounting, inventory, or ERP systems.
- The Accounting ID you enter does not have to be unique, is an optional field, and is not visible to your customer.
If your product has multiple variants (e.g., color and size), the Accounting ID can also be defined on a variant level (i.e., by SKU code).
Enter an Internal ID for your product:
- Internal IDs are used within your organization to identify your product.
- The internal ID can be, e.g., the style number, does not have to be unique, and is an optional field. The internal ID is not visible to your customer.
After you have imported a product from your favorite supplier, you can view the product brand and make changes if needed. This feature makes it easier for promotional businesses to manage their products effectively, for example, when syncing ERPs and creating reports.
Simply go to Catalog > Products > Product Brand to use this feature.
To add this feature to your platform, please get in touch with Brikl Support.
Enter a custom URL:
- A slug or custom URL is the part of a URL that identifies a particular page on a website in an easy-to-read form. In other words, it's the part of the URL that conveys the page's content. In the example briklshop.com/bikes, "bikes" is your slug.
- You can enter a product's custom URL in multiple languages.
- A custom URL must be unique.
If the custom URL is not unique (i.e., if it has already been used elsewhere), the product page will not be rendered or may point to a different page.
- Active: The product will be listed in your Storefront or MicroStore.
- Inactive: The product will not be listed in your Storefront or MicroStore.
Newly created products will default to the status "Inactive". Make sure to change the status to Active when completing the product setup.
When you change the status in the dropdown to Active, the “Active” label will be added to the top of your screen. When you change the status in the dropdown back to Inactive, the “Inactive” label will be added to the top of your screen.
Product 3D Visualization:
- Activate “Is Custom Product”:
- A custom product is a product with digitization files (3D). Read more here.
- “Is Custom Product?” must be enabled if you want to open the 3D Visualization Studio for that product.
Assign product options and option values
Go to Dashboard > Products > (Add or edit a product) > Product Option
A product option is a particular variation of a product (e.g., size, color) and has specific option values (e.g., small, medium; blue, red).
Each product must have at least one product option and at least one product option value.
You can add product options and option values in any order. The ordering will be determined by sorting. Read more here.
- As a best practice, we recommend assigning one or two product options to each product, but never more than three. If you want to make use of more product options, consider using personalization instead.
❗If you have the inventory and pricing table already set-up, you will be prevented from editing product options or values until you have synced the table and reassigned the sales channel to the product.
💡Editing product options or values of a master product is almost never required after the initial setup. Instead you can assign specific variants to a MicroStore. Read more here.
Add product inventory, price, and SKU data
Go to Dashboard > Products > (Add or edit a product) > Inventory/Price
You can enter the product SKU, Account ID, prices, and inventory in the Product Inventory Management table. Click the Sync table to generate the variant table. You can enter the values manually or copy/paste them from a spreadsheet.
A variant is a unique combination of option values, which can have its own SKU, accounting ID, inventory, or price associated with it. For example, GENDER Male + COLOR Red + SIZE XL
In case a product has two product options: SIZE and COLOR. SIZE has four option values while COLOR has three option values. Therefore, the number of possible combinations is 12 (4*3). This means the product has 12 variants.
Read more here.
- Generate a variant table:
- Example of a product variant table:
A product that has a product option assigned, must have its variant table generated. Else, the product cannot be added to the cart by the customer.
A product that has NO product options assigned, does not require its variant table to be generated.
💡Top tipWhen generating a variant table for the first time, all data (e.g., prices, SKU data, inventory) must be entered manually.
- You can copy/paste values from your spreadsheet to the variant table.
- You can filter the columns of the variant table.
- SKU codes and Accounting IDs are important for internal reporting, and for integrations with ERP/accounting systems.
- You can set prices for each variant. For example, if you carry a size range from 3XS to 5XL, you can have different pricing for smaller or larger sizes.
Prices must always be entered excluding tax in the Dashboard. They will appear as the price excluding tax on product pages in your storefront/MicroStore for US/Canada customers, and including tax for EU/UK/Australia/Asia customers (if tax has been set up).
Note on rounding of prices:
- Product prices are rounded in every step, for example when you add an upcharge for an option value, set a product price, add fundraising, add a fee or set a selling price.
- Product prices are not rounded on a total level.
- Inventory values are defined in units. Entering inventory values is optional. Please contact Brikl Support for more information if want to sync inventory between Brikl and your own systems.
- A variant can be temporarily disabled by toggling the “Active” button. A variant option can also be deleted from the table.
If a variant is added in the product options tab, the variant table must be synced again.
Add a product image
Go to Dashboard > Products > (Add or edit a product) > Images
- You can upload or drag and drop one or multiple images for a product. Go to dashboard > Catalog > Products > Images to begin.
- Set the sort order, i.e. the order in which the images will appear on your product page. Read more in this article.
- Set one of the images as the thumbnail on the listing page. If you want multiple images to be listed, enable "Display multiple images" for each of the images you want to be included. Read more in this article.
- Images can be assigned to a product option value. If a customer selects a product option value on the product page, it will show the correct image associated with this option value. Read more in this article.
Assign a collection
Go to Dashboard > Products > (Add or edit a product) > Collections.
A collection is a group of products. Go to Dashboard> Catalog > Collections to access this feature.
- You can assign one or more collections to a product to make it easier for customers to find your products.
- You can assign one or multiple collections to a product.
- Before you can assign a collection, you must first create a collection.
Assign a Sales Channel (MicroStore)
Go to Dashboard > Products > (Add or edit a product) > Sales Channels
A Sales Channel can either be a Storefront or a MicroStore (team store).
- You can assign one or more Sales Channels (MicroStores) to a product.
- Before you assign a product to a MicroStore, you must first create a MicroStore.
A product must always be assigned to at least one Sales Channel.
Step 1: Click Add Sales Channel
Step 2: Select your Sales Channels (MicroStores)
Step 3: Assign Sales Channels (MicroStores) to your product
Top Tip 💡
Click on the 'Selected Sales Channels' tab to see a list of all the sales channels you have selected so far.
Step 4: View the sales channels you have assigned to your product
Sales channels can be removed if required.
Override product details
Go to Dashboard > Products > (Add or edit a product) > Sales Channels
Products that have been assigned to a MicroStore, can be overridden. Overriding is the replacing of data or files in your database. Read more on how to assign a product here.
There are two entry points in the Brikl Dashboard to override product details.
- The first entry point is in Dashboard> Product > Sales Channel. Read more below.
- The second entry point is in Dashboard > Sales Channel > MicroStores > Catalog > Product. Read more here.
First entry point:
Step 1: Click the Edit icon
Step 2: Update Product Information
Read more here.
Step 3: Update Product Variants
Read more here.
Step 4: Update Product Media
Read more here.
Add personalization options
Set up personalization for your products to allow customers to add names, logos, or numbers.
Learn more about personalization here.
Assign an attribute
Attributes are product characteristics that you can associate with your product. Attributes are not linked to price or inventory. Examples of attributes are windproof, lightweight, summer, etc.
- You can assign one or multiple attributes to a product.
- Before you assign an attribute, you must first create an attribute.
Publish the product page
After you have added all the details, and you have previewed the product page, you must change the status to Activate.
Go to Product > Information tab, and scroll down to the bottom of your page.
Preview the product pageAfter you have added the product details, you can preview the product page. The preview is a statically rendered page - it is not your live site.
- The purpose of the preview site is to see whether all the information you've entered appears correctly in your storefront or MicroStore.
- If you want to change the product page's layout, go to the Theme Editor.
In order to preview your product page, make sure to first "Activate" your product.