What's the difference between a StoreFront and a MicroStore?

There are many similarities between an online StoreFront and a MicroStore, which is why knowing the differences can help you make the most of both.

StoreFront vs Brikl's MicroStores

Comparing an online StoreFront and a MicroStore can raise a few eyebrows at first glance. What's the difference...?

On a fundamental level, both a StoreFront and a MicroStore are a channel to sell, they both require a domain name and regular maintenance to stay relevant and appealing. 

Image courtesy of registra.com

The best way to distinguish between the two is that unlike your MicroStore, your online StoreFront is the main event. It is:

  • the heart of your brand and the key to your company's value and message. 
  • the information hub for educating your customers, clients etc about the service or goods you provide. 
  • where your landing pages link out from and the bulk of your SEO authority is created. 
  • meant for prolonged use. 

Whereas a MicroStore

  • is designed to deliver a hyper-focused, targeted customer or user journey.
  • has a unique URL that does not appear on search engines and can be shared with whoever you'd like to have access. 
  • is a pop-up, temporary, season or open in cycles. 
  • can be open and closed like a physical store (if selling products or services). 
  • has its own style and appearance
  • hosts its own content relevant to its designated theme and message.  

Interested in the benefits of hosting a team store, group store or MicroStore for your business? Read about that here and here

How can I start building my StoreFront? 

You can use the Brikl's Content Builder to create content pages and publish a blog.

Screenshot 2022-05-13 at 08.50.28

Your online StoreFront is flexible, so you can build your business with the following customizations:

How can I set up a MicroStore or team store?

Setting up a team store or MicroStore can be done in just a few minutes. Follow our step-by-step guide to start your selling journey.


Screenshot 2022-05-13 at 08.09.47