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Brikl Announces $2.4 Million in Funding from Saffelberg Investments

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Brikl, an online store technology that helps distributors, dealers, promotional businesses, and suppliers set up branded web stores announced today that it has secured $2.4 million in growth funding from Saffelberg Investments.

Brikl was founded in 2016 in Belgium, with offices in the United States, Thailand, London, and Amsterdam.  Also based in Belgium, Saffelberg Investments is an early-stage venture capital and later-stage private equity firm with a USD 350 million capital base and a focus on SaaS, Artificial Intelligence, the Internet-of-Things, and Life Sciences.  

We are proud to welcome Brikl into our portfolio of businesses that have solid potential for accelerated growth. Companies that we invest in undergo an extreme financial audit and market analysis before we make any decisions, and Brikl met our expectations. I’m looking forward to offering executive support and valuable expertise to Brikl's CEO and Co-Founder Maarten Boone, and his team as part of our partnership.

Jos Sluys, Chief Executive Officer and Founder of Saffelberg Investments.

The company will use the funds to enhance its suite of software products aimed at the sports and team wear industry and expand into packaging and consumer goods.

Brikl is a leading MicroStore and team store technology that allows businesses in the custom and promotional industry to set up shop in 15 minutes. Its embellishment and 3D visualization tools simplify complexity by allowing designers to swap flat images and manual edits for placeholders and design automation. And supplier integrations ensure transparency and ease of management.

Brikl’s current clients include numerous top-tier sportswear brands such as Garneau, team sports businesses such as CustomKit and Bodibro, and promotional businesses such as Pactimo. 

We’ve brought next-generation tech to the custom product category, which has been lacking this infrastructure for decades. We’ve been able to automate a lot of the design-to-manufacturing processes and group purchasing, which has helped our clients lower cost and increase revenue. This investment affirms the work we’ve been doing and the direction we’re going as we scale.

Maarten Boone, CEO and Co-Founder of Brikl.

About Brikl

Brikl is a leading online store technology for custom and promotional companies. Founded in 2016 by Maarten Boone, Tobias Meixner, and Jason Reinhardt, Brikl offers a 15-minute online store setup, expedites the design process, and offers other specialist features.

For more information, visit www.brikl.com.

About Saffelberg Investments

Saffelberg Investments was founded by Belgian entrepreneur Jos Sluys after the successful merger of ARINSO International and Northgate Information Systems in 2007. The independent investment company has a $350 million USD capital base and participates in corporations operating in diverse sectors through equity and/or mezzanine financing.

For more information, visit www.saffelberg.com.

 


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