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Understanding The What And How Of MicroStores In 2022 | Brikl

Custom and promotional businesses exist in a complicated space where relationships, logistics, and traditional tools collide.

This can result in:

  • 25 hours a week just setting up team stores, brand pop-up sites, and company stores to name but a few.

  • 40 hours a week spent designing and decorating custom designs one by one.

  • Hundreds of lost hours a year taking and managing hours across multiple communication channels using Excel.

    Understanding The What And How Of MicroStores

What is MicroStore technology and what makes it so special?

MicroStore technology has been made specifically to make the lives of companies in the custom and promotional industry easier.

Unique, next-generation features speed up the process of creating - think 15 minutes instead of the average 25 hours a week - a site through which businesses can sell brand products online.

Once a template store is set up, MicroStores can be duplicated to create entirely new stores, fully customized with new branding, that your sales and marketing team will love you for.

For custom and promotional businesses specifically, the additional headache of decoration, artwork, and file management can cause business owners and designers to work long hours on tedious but critical tasks.

Brikl MicroStores offer unique bulk embellishment tools that allow businesses to add artwork and logos across products and variants, handing hundreds of hours back to businesses.

All the functionality you need to create and grow your business, increase cart value, and generate revenue are at your fingertips, from inventory and order management, design and collaboration features, and fundraising.

Understanding The What And How Of MicroStores

Are MicroStores right for my company?

Yes. If your company operates in the custom products industry or the promotional market and you spend a lot of time setting up online stores, MicroStore technology has multiple automation benefits for you.

As an increasing number of customers flock to your website or online shop to place their orders, you need to ensure that you're able to cope with demand and differentiate your stores using software that's specifically made for you:

  • Offer your customers a personalized shopping experience

  • Give them the ability to add a logo to a stock or custom product

  • Streamline internal operations so that once an order is placed, it's collated accurately in the backend.

This ability to counter complex and specific challenges and offer unique experiences makes Brikl the leading provider of MicroStore technology to businesses worldwide.

What are the benefits of MicroStores?

MicroStores have a HUGE range of benefits that we'd like to show you as well as tell you about. These include:

  • Setting up MicroStores in 15 minutes.

  • Add a store under your domain or your customer's domain to optimize traffic and provide a highly relevant customer experience.

  • Offer currencies and languages based on your customer's location through store localization features.

  • Save colossal amounts of time on branding and customizing products, including all product options and variants, with our bulk embellishment and visualization feature.

  • Content is still king, even in 2022! Add a blog to your store or pop-up sites to increase the value you're offering your customers. And share articles across your social network to get as much engagement from your network as possible.

  • Set scheduled opening and close times to make managing your stores as effortless as possible.

  • Increase your domain authority by adding links to your main site from your pop-up sites, company stores, team stores, etc.

  • Use our content builder to add a logo, name, or artwork and brand-related information to create a highly personalized store experience for all your sales and marketing needs.

Understanding The What And How Of MicroStores

What content can give me more information on what MicroStores do?

There are so many benefits to having a MicroStore that we'd encourage you to check out our article on How To Build A MicroStore And Scale In 2022, which goes through how MicroStores can help boost productivity cross-functionally, from sales to marketing to operations, how they can boost company revenue, and offer your customers a market-leading online store experience.

Our article titled, 10 Things You Might Not Know Your Team Store (MicroStore) Can Do also talks about how MicroStores can automate processes across operations, offering huge time efficiencies that can be channeled back into the business.

So think of how your company currently works, think of how your want your company to work, and book a demo because we can definitely help with that!